Why Empathetic Marketing Has Always Been Necessary

Executive Summary

Ross Martin, co-founder and president at Known, explains the reasons why, in the face of social justice movements, empathy has by necessity become a greater focal point for the marketing industry. However, it is his contention that empathy was always a necessary quality for someone to be a successful marketer. For that reason, so called empathetic marketing is simply table stakes for any marketer.

Listen to the full conversation with Ross on the Champions of Growth podcast.


"What Does the New Normal Look Like for Marketers?" Champions of Growth Podcast, 10/19/22.

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