Is "Sandboxing" the Future of B2B Marketing? | Podcast Clips | Video Shorts | All MKC Content | ANA

Is "Sandboxing" the Future of B2B Marketing?

Jim Habig, VP of marketing at LinkedIn Marketing Solutions, discusses the “sandboxing” concept — a strategy wherein brands rely more heavily on their communities to generate content and propel marketing efforts — and how it can create a powerful two-way relationship that delivers positive business results.