Is "Sandboxing" the Future of B2B Marketing?
Executive Summary
Jim Habig, VP of marketing at LinkedIn Marketing Solutions, discusses the "sandboxing" concept — a strategy wherein brands rely more heavily on their communities to generate content and propel marketing efforts — and how it can create a powerful two-way relationship that delivers positive business results.
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Source
"New Stage for B2B Advertising?" Champions of Growth Podcast, 1/9/23.
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