Is "Sandboxing" the Future of B2B Marketing? | Podcast Clips | Video Shorts | All MKC Content | ANA

Is "Sandboxing" the Future of B2B Marketing?

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Executive Summary

Jim Habig, VP of marketing at LinkedIn Marketing Solutions, discusses the "sandboxing" concept — a strategy wherein brands rely more heavily on their communities to generate content and propel marketing efforts — and how it can create a powerful two-way relationship that delivers positive business results.

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Source

"New Stage for B2B Advertising?" Champions of Growth Podcast, 1/9/23.

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