Case Studies
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S+ REWARDS by Sino Malls — Turn Shopping into Playtime
ECHO Awards April 15, 2021Sino Real Estate Agency combined shopping, gaming, and social media to create Hong Kong’s first multi-mall, gamified and socialized loyalty program.
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Scott's Program: Growing Consumption While Digitizing the Lawn Care Experience
ECHO Awards April 15, 2021ScottsMiracle-Gro took a personified approach to lawn care to encourage its customers to adopt its online subscription based lawn care service.
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Share the Love
ECHO Awards April 15, 2021Pampers transformed from an old-fashioned functional brand to one that truly connected with modern moms through #ShareTheLove — a social campaign functioning to support and celebrate new moms.
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Signal Theory Holiday Coaster Collection Mailer with AR
ECHO Awards April 15, 2021Brand development company, Signal Theory, created an augmented reality (AR) infused holiday mailer to communicate its gratitude to clients and partners, and illustrate its digital capabilities.
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Subscribe to the Facts
ECHO Awards April 15, 2021EL PAÍS responded to the decline in print by convincing customers to subscribe to a digital subscription for content they previously accessed for free. The company compelled its readers to adopt its subscription model with a multimedia execution that integrated real sounds and images into its digital experiences.
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The Caring Gene Campaign
ECHO Awards April 15, 2021Iroquois Healthcare Association used multiple social media platforms to identify and recruit potential long-term caregivers.
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The Forest
ECHO Awards April 15, 2021Liseberg, a popular Swedish amusement park, used influencers to generate interest in its Halloween attractions.
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The Haunted QR Code
ECHO Awards April 15, 2021Go Banana created a QR code-driven campaign to drive candy sales in Sweden during Halloween.
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The Other Cold
ECHO Awards April 15, 2021Four nonprofits came together in Buenos Aires to combat homelessness and prison recidivism during the COVID-19 pandemic.
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There Are Surprises We Do Not Want to Receive this Christmas
ECHO Awards April 15, 2021Two leading retailers in Peru partnered together to help reduce the risk of holiday electrical fires in this award-winning case study.
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TINDERBOOKS
ECHO Awards April 15, 2021Colombia’s National Library created an innovative Tinder campaign to bring readers back to the library.
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Yo Soy — Dile Chau
ECHO Awards April 15, 2021Peruvian building company Maestro rewrote the lyrics to a popular song to convey empathy with the social unrest being experienced by many in the country.
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American Family Insurance Recreates King's 1963 March on D.C.
Multicultural and Inclusive Marketing Awards January 15, 2021American Family Insurance created a virtual reality experience and complementary educational program to celebrate the Civil Rights Movement of the past and inspire activists of today.
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AT&T DIRECTV
Multicultural and Inclusive Marketing Awards January 15, 2021AT&T created culturally relevant ads for Japanese, Korean, and Filipino immigrants while maintaining alignment with the brand’s general market presence.
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Big Brother Big Sister of Middle Tennessee
Multicultural and Inclusive Marketing Awards January 15, 2021Big Brother Big Sister of Middle Tennessee, a mentorship-based organization, attracted African-American men with a print ad campaign.
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Celebrating Mexican Heritage Through Music
Multicultural and Inclusive Marketing Awards January 15, 2021Beer brand Tecate created a music video aimed at increasing brand affinity among Mexican-American drinkers.
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Google AI/Canadian Down Syndrome
Multicultural and Inclusive Marketing Awards January 15, 2021To improve Google’s voice technology, the Canadian Down Syndrome Society used the voices of the Down syndrome community to train Google’s speech recognition model to understand them, making voice technology more inclusive for the 78 million people with all forms of atypical speech.
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Let's #TalkAboutBias
Multicultural and Inclusive Marketing Awards January 15, 2021Kicking off during the 2019 Cinco de Mayo timeframe, Sol partnered with Mexican artist Spaik27 to launch a special edition packaging that showcased an authentic Mexican design and successfully celebrated the Mexican-American culture.
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Los Angeles LGBT Center
Multicultural and Inclusive Marketing Awards January 15, 2021On National Coming Out Day, the Los Angeles LGBT Center reminded parents who are struggling to accept the gender identity or sexual orientation of their teenaged children that their rejection has the power to change the outcome of their family’s story.
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Love Calls Back
Multicultural and Inclusive Marketing Awards January 15, 2021Verizon leveraged its wireless network to re-connect LGBTQ+ youth with the families that shunned them due to their sexual orientation.
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