Case Studies
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Mastercard
Multicultural and Inclusive Marketing Awards January 15, 2021For many trans and nonbinary individuals, the name displayed on the front of their cards represents someone they’re not. In order to address this key pain point, Mastercard created the True Name card.
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Molson Coors — Sol
Multicultural and Inclusive Marketing Awards January 15, 2021Kicking off during the 2019 Cinco de Mayo timeframe, Sol partnered with Mexican artist Spaik27 to launch a special edition packaging that showcased an authentic Mexican design and successfully celebrated the Mexican-American culture.
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Not a Gun/Not a Crime
Multicultural and Inclusive Marketing Awards January 15, 2021The Courageous Conversation Global Foundation, a nonprofit organization, generated support for its unconscious-bias and de-escalation training through a campaign that addressed racist assumptions that lead to deadly consequences.
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OLAY: Elevate Voices
Multicultural and Inclusive Marketing Awards January 15, 2021OLAY donated two weeks of media budget to elevate the voices who fight for racial justice.
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Old Spice Fresher Collection
Multicultural and Inclusive Marketing Awards January 15, 2021Old Spice partnered with popular comedian and YouTuber Chaz Smith to create an original song and music video for its all-new Fresher Collection.
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OREO
Multicultural and Inclusive Marketing Awards January 15, 2021In a campaign for television and social media that skewed to Hispanic audiences, singer Becky G and OREO inspired people to playfully connect, no matter how far the distance or how brief the moment.
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P&G: The Choice
Multicultural and Inclusive Marketing Awards January 15, 2021When racial inequality became a central focus of the U.S., P&G created "The Choice,” a campaign urging white Americans to use their power to enact change, and “Take On Race,” a curated site of resources for taking action.
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Pantene
Multicultural and Inclusive Marketing Awards January 15, 2021Pantene’s “Home for the Holidays” campaign brought awareness to the challenges many LGBTQ+ people face during the family-centric holiday season, while celebrating individuality, love, and true beauty.
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The 1619 Project
Multicultural and Inclusive Marketing Awards January 15, 2021The 1619 Project, presented by the New York Times, posits that the true founding of America was when enslaved people arrived, not a declaration in 1776.
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This Ad Celebrated a Black Girl's Dream
Multicultural and Inclusive Marketing Awards January 15, 2021American Family Insurance created a TV spot with total market appeal that centered around a Black family and was based on insights specific to the African-American community.
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Toyota Prius AWD
Multicultural and Inclusive Marketing Awards January 15, 2021Toyota executed a digital, social, and video campaign highlighting the advanced features of its new Prius model in an effort to shift the perception of the hybrid vehicle among Hispanic consumers.
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You Can’t Cancel Pride
Multicultural and Inclusive Marketing Awards January 15, 2021Procter & Gamble created a virtual relief effort to support the LGBTQ+ community during the COVID-19 pandemic — a group disproportionately affected by the effects of the crisis.
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How GE Appliances Leveraged AI
B2 Awards September 1, 2020Because GE Appliances wanted to measure how its marketing increases appointment calls, detect call center issues impacting conversion rates, and grows phone leads, GE Appliances and its agency DAC partnered with DialogTech for call tracking, call analytics, and AI-driven conversation intelligence.
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How Hiscox Helped Small Businesses
B2 Awards September 1, 2020Hiscox set out to celebrate and better understand an important, untold story of the entrepreneurial experience – people often taking their first step as an entrepreneur while still working at a full-time job.
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How Nationwide Helped Agents Grow Their Businesses
B2 Awards September 1, 2020Before making the pivotal move to a fully independent distribution model, Nationwide needed to make marketing changes to help independent agents grow their business. Adding agent summary pages on the locator allowed agents to attract organic traffic using the strength of the Nationwide brand.
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Hydrogen - The Next Step in Energy Evolution
B2 Awards September 1, 2020Building on the need for a forward-thinking conversation in the energy industry around the use of hydrogen, Mitsubishi Heavy Industries (MHI) created a thought leadership-focused demand generation program aimed at generating awareness of MHI’s sustainability perspective and capabilities while driving qualified leads among sales identified targeted prospect companies.
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Reputation.com 2019 Auto Reputation Report
B2 Awards September 1, 2020Reputation.com’s 2019 Auto Reputation Report revealed reputation management as the key to excellent customer experience and revenue growth.
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Skills to Create a Masterpiece
B2 Awards September 1, 2020Gallagher's "Skills to Create a Masterpiece" is a thought leadership-driven lead generation campaign, designed to educate health care C-suite leaders about an evolving style of leadership and to raise awareness of Gallagher's consulting practice so becomes top of mind when these leaders have a need in the future.
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Successfully Building a Brand Persona
B2 Awards September 1, 2020Grainger developed a series of radio spots that personified the brand with a bold and heroic character – the Grainger Ranger.
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This Podcast Gave Voice to Small Business Owners
B2 Awards September 1, 2020Hiscox set out to celebrate and better understand an important, untold story of the entrepreneurial experience – people often taking their first step as an entrepreneur while still working at a full-time job.
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