Case Studies

Square and Fair
B2 Awards May 29, 2019
Square targeted small business owners to make inroads for its payment service in the U.K.
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Strategic Challenger
B2 Awards May 29, 2019
SAP Digital expanded the confines of its small physical space by overlaying a limitless digital world on the convention floor with augmented reality.
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Summer Sizzler Promotion
B2 Awards May 29, 2019
Snap-on created a barbecue-themed retail activation for its franchisees that engaged and excited customers resulting in increased sales.
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Sylvania: Light + Building Brand Relaunch Event
B2 Awards May 29, 2019
An integrated campaign helped launch Sylvania’s new brand positioning in the industrial lighting industry.
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T-Shirts of Experience
B2 Awards May 29, 2019
To reach new clients, this health care agency created a campaign featuring t-shirts with pithy and relatable sayings on them.
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Tariffs, Turmoil, and Tech
B2 Awards May 29, 2019
With the U.S.-China trade war a top-of-mind challenge for shippers, Flexport created a content-centric campaign focusing on the core issues that would impact freight planning the year ahead.
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TE Connectivity — The Science Behind Science Fiction
B2 Awards May 29, 2019
TE Connectivity partnered with the science fiction film Alita: Battle Angel to promote its industrial technology to engineers.
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The Human Greeting Card
B2 Awards May 29, 2019
Instead of sending a traditional holiday greeting card, gyro: paris sent a singing human greeting card to clients and business partners.
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The Risk Business
B2 Awards May 29, 2019
Thomson Reuters partnered with the Financial Times, a leader in corporate risk coverage, to help it achieve a stronger association between the Thomson Reuters brand and its risk management products.
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Uncovering the FastPay Network — Briefcase Campaign
B2 Awards May 29, 2019
To generate leads and new clients for its payment product business, FastPay undertook a direct mail campaign that disseminated a research report, a case study, and a product overview.
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Up Close and Personal
B2 Awards May 29, 2019
Infosys wanted to win the attention of senior stakeholders across 20 global accounts and tell the Infosys digital transformation story.
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We Make — Autism at Work Brand System
B2 Awards May 29, 2019
In 2018, We Make — Autism at Work invited the world to witness its new work model for the autism population.
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We Work for Earth
B2 Awards May 29, 2019
Republic Services, a national waste management provider, set out to develop a strategy that would increase brand awareness, employee and customer engagement, connect external marketing with recruitment and diversity, and ultimately position it as the recycling and waste provider of choice.
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WineSociety
B2 Awards May 29, 2019
In the midst of WineSociety’s research, the company knew there was a tremendous opportunity within the market to create a brand that could reinvent the wine experience by connecting consumers with quality, curated wines, while building a community of friends that conveniently mingle in the comfort of your home.
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You Don't Know Jack
B2 Awards May 29, 2019
IBM strove to promote awareness of Watson Marketing with a video that broke the mold for traditional business-to-business marketing.
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#WhatMovesYou: PODS Moving and Storage
REGGIE Awards May 15, 2019
PODS Moving and Storage started a social media conversation with its #WhatMovesYou campaign to highlight the emotional and physical forces behind the decision to move.
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7-Eleven’s OREO Mint Hot Chocolate Innovation
REGGIE Awards May 15, 2019
Mondelēz International and 7-Eleven partnered in an integrated campaign that launched a new OREO hot chocolate innovation aimed at changing shoppers’ expectations and creating a new reason to buy OREO products at 7-Eleven stores.
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Aetna Voices of Health Competition
REGGIE Awards May 15, 2019
To help improve community health outcomes, Aetna created a program to empower and honor local nonprofit organizations.
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Alive Like You
REGGIE Awards May 15, 2019
The integrated campaign “Alive Like You” helped probiotic beverage brand KeVita resonate with new drinkers by capturing real peoples’ most lively moments and sharing the brand’s vibrancy.
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Are You Gone Trail
REGGIE Awards May 15, 2019
A power management company promoted itself to IT professionals with a video game that mimicked the iconic Oregon Trail.
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