Case Studies
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Glad Presents: Torture Tests
REGGIE Awards May 15, 2019Glad put its premium tier trash bag through the toughest test possible to demonstrate the product’s strength and reliability.
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Go #2
REGGIE Awards May 15, 2019P&G’s business challenge was driving Amazon sales of P&G products around the time of the Super Bowl.
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How Chilly Cow Challenged the Health Craze with Its Ice Cream
REGGIE Awards May 15, 2019Chilly Cow launched its new low-calorie ice cream with a mission to convince consumers to try its product and “save” health-conscious consumers depriving themselves of delicious treats.
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It’s a Wonderful Lifetime with OREO
REGGIE Awards May 15, 2019After a successful joint campaign between A+E Networks and Mondelēz’s OREO, the OREO Music Box sold out almost immediately following the premiere of Lifetime’s holiday movie, A Twist of Christmas, where the product was featured.
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Living Wine Labels
REGGIE Awards May 15, 2019Treasury Wine Estates developed an AR app that turned its wine labels into storytelling devices.
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Make Every Sip Count
REGGIE Awards May 15, 2019Coca-Cola, Family Dollar, and the Boys and Girls Clubs of America came together to create a program called “Make Every Sip Count” to drive shopper loyalty and give back to the community by empowering the next generation of youth.
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Mondelēz International Lowes Foods Pair Your RITZ
REGGIE Awards May 15, 2019RITZ Crackers had to find a way to authentically connect with Lowes Foods shoppers.
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Nickelodeon Introduces PAW Patrol Mighty Pups at Walmart
REGGIE Awards May 15, 2019Nickelodeon created PAW Patrol Mighty Pups, a program that garnered revenue at Walmart through new exclusive products and also helped Walmart remain the premiere destination for all things PAW Patrol.
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Only Vegas Moments
REGGIE Awards May 15, 2019An integrated campaign anchored by four long-form videos helped visitors see what Las Vegas has to offer beyond partying and gaming.
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OREO, Target, and Influencer Marketing
REGGIE Awards May 15, 2019OREO capitalized on its partnerships with Target and a social media influencer to drive sales of three new cookie flavors.
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Pretty: A Children’s Book for Girls
REGGIE Awards May 15, 2019Girls Inc. of Metro Denver set out to reach young girls with a central message that who you are is more important than how you look.
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Rémy Martin Producer Series, Season 5 “The Co-Sign”
REGGIE Awards May 15, 2019To engage an audience of millennial hip-hop lovers, Rémy Martin created a competition for amateur music producers to win a spot on Big Sean’s upcoming album.
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Rise of the Teenage Mutant Ninja Turtles Launch Campaign
REGGIE Awards May 15, 2019Nickelodeon generated interest in Rise of the Teenage Mutant Ninja Turtles by appealing not only to kids, but also to their parents, who had been familiar with an earlier incarnation of the franchise.
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Screens Up
REGGIE Awards May 15, 2019Nickelodeon’s app, Screens Up, allows fans to experience TV through eye-popping AR experiences that play concurrently with Nickelodeon linear programming.
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State Farm Neighborhood of Good Music Festival Experience
REGGIE Awards May 15, 2019State Farm invited music festivalgoers to take a break from performances to give back to communities in need at its “Neighborhood of Good” experiential pop-ups.
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Swedish Fish Shark Week Program
REGGIE Awards May 15, 2019Swedish Fish became the official candy of Discovery’s Shark Week to attract millennial shoppers.
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The Search for the 19th Cork
REGGIE Awards May 15, 2019“Find the 19th Cork” incentivized consumers to purchase bottles of 19 Crimes wine for a chance to find the 19th cork and enter to win a ticket to a unique branded experience, transforming brand love into in-store conversions and increasing growth and engagement among 19 Crimes’ social community.
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The Trade Desk: Going Analog to Talk Digital
REGGIE Awards May 15, 2019The Trade Desk ran advertisements for its digital media buying service in the most analog of places: newspapers.
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The World’s Longest Cheese Board
REGGIE Awards May 15, 2019At the 2018 South by Southwest (SXSW) conference in Austin, Texas, more than 2,400 attendees visited the Dairy Farmers of Wisconsin’s 3D-printed barn that featured an 80-foot-long cheeseboard with 2,000 pounds of Wisconsin cheese.
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This Ad Celebrating Women in STEM Is Amazing
REGGIE Awards May 15, 2019Chevron undertook a campaign to promote women in STEM careers.
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