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Industry Insights

  • Marketing to Generation Alpha, the Newest and Youngest Cohort

    Pulse   January 13, 2022  

    The new kids on the block are generation Alpha, kids born after 2010 to predominantly millennial parents. Following their gen Z predecessor’s footsteps, they are already heavily immersed within the digital world and were born with screens all around them. The resources here discuss some of the ways CX will evolve in 2022.

  • Marketing and Protecting Children

    Ethics Issue Alerts   January 11, 2022  

    This ethics update focuses on the pitfalls to avoid when marketing to children as well as provides you with key tips for how to do so in an effective, respectful, and safe manner.

  • Supply Chain Woes Shed Light on Transactional Email Opportunities

    Industry Insights   January 11, 2022  

    How many times have you bought something online only for it to be delayed, and then not received up-to-date information from the retailer?

  • ESG Industry Insights: Media & Entertainment

    Industry Insights   January 3, 2022  

    Swayable has surveyed over 140,000 U.S. consumers since April to find out what they really think about more than 400 top U.S. brand’s ESG performance. The media and entertainment industry displays stronger differences in ESG scores from urbanization and region than other industries.

  • Let’s Talk About CX: Trends in Customer Experience for 2022

    Pulse   December 17, 2021  

    Last month's Pulse discussed Customer Data Platforms to manage the myriad data marketers will need to collect post-cookie. It begs the question, though: If you can't deliver an exceptional customer experience in a highly competitive world, will you even need a CDP? If you can't delight your customers, then the rest is moot; the keys to all success across a marketing organization start and end with the end-user: the consumer. The resources here discuss some of the ways CX will evolve in 2022.

  • iOS 15: Apple Pushes Consumer Privacy Further with Email Protection

    Pulse   December 16, 2021  

    Apple announced earlier this year that with the update to their operating system with iOS 14, consumers would have more control over the information that apps could track via the IDFA (we explored the effect this would have on marketers here). Now with the announcement of iOS 15, Apple is putting yet more control in the hands of consumers by extending privacy protection to email and other often-used services on all their devices.

  • Marketers in the Metaverse of Madness: VR, Crypto, Communities, Gaming, E-Commerce, and More Converge

    Pulse   December 16, 2021  

    The resources collected here explore just what the metaverse entails, how brands can take advantage of them, and some examples of marketers who have already dipped their toe in these unchartered waters.

  • 10 Tactics to Authentically Launch Your Brand’s LGBTQ+ Marketing

    Industry Insights   December 15, 2021  

    Earlier this week, the ANA released the results from the first LGBTQ+ Marketing Inclusion survey as part of a report on LGBTQ+ Marketing Inclusion, including best practices. The survey results are overall positive with half of respondents stating that had at least one ad that featured an identifiable LGBTQ+ community member in the past year. However, the survey results showed that there is still hesitation from brands to embrace inclusive marketing. Moreover, that hesitation could be hindering brand growth.

  • Consumers Want Companies to Be More Empathetic, Study Shows

    Industry Insights   December 15, 2021  

    People crave empathy — and yet the digital and marketing landscape could be doing a much more effective job of fostering it and creating an environment where people feel seen, heard, and connected. As Jeff Tan and Brad Alperin of Dentsu International USA stated, “Radical empathy is more important than any technology. By thinking foremost about human needs, brands have the opportunity to truly innovate.”

  • ANA Nonprofit Journal Fall 2021

    Industry Insights   December 14, 2021  

    The Fall 2021 Issue of the ANA Nonprofit Journey features an interview with CEO Yael Eckstein, stories of nonprofits stepping up during the darkest days of the pandemic, and tips for digital fundraising.

  • ANA 2021 Marketing Word of the Year: Diversity

    Industry Insights   December 6, 2021  

    Since 2014, the ANA has surveyed its members to identify the marketing word of the year. The 2021 winner is “Diversity.”

  • December 2021 Industry Insights: Travel

    Industry Insights   December 1, 2021  

    Swayable has surveyed over 140,000 U.S. consumers since April to find out what they really think about more than 400 top U.S. brands' ESG performance. Younger age groups scored travel brands significantly more favorably on ESG, while Rideshare giants Uber and Lyft highlight the possibilities for diverse ESG marketing strategies.

  • A Customer Data Platform to Rule Them All: How Marketers Can Manage Data Using a CDP

    Pulse   November 29, 2021  

    With the eventual and final phase out of the third-party cookie, marketers will need to rely on the data they can collect directly from consumers. This first- and -zero-party data will come from a multitude of sources and, if not managed properly, can end up as a disorganized, in-actionable mess.

  • 8 Inspiring Quotes from Marketing Leader John Durham

    Industry Insights   November 18, 2021  

    This was just one of the 2,874 social-media musings of John Durham, a leading voice in the digital marketing and advertising industry who passed away November 16, 2021 at the age of 70.

  • Health, Like Our Salvation, Is Up to Us (with Some Help from Tech)

    Industry Insights   November 12, 2021  

    Before COVID 19, getting health care meant physically going to the doctor or a hospital. However, advances in digital technology not only allow patients to receive health care remotely, but to take more control in their health overall. What does this transformation mean outside of the industry, particularly for marketers?

  • November 2021 Insights: Financial Services

    Industry Insights   November 1, 2021  

    Swayable has surveyed over 140,000 U.S. consumers since April to find out what they really think about more than 400 top U.S. brands' ESG performance. The financial industry has posted some of the lowest ESG scores of the seven industries tracked by the Index.

  • Protecting Older Consumers: Role of Self-Regulation in Sweepstakes and Prize Promotions

    Ethics Issue Alerts   November 1, 2021  

    Older consumers rule the marketing landscape in many ways. But as we market to them, areas of concern continue to arise. This ethics update focuses on best practices to employ in sweepstakes and prize promotions to protect the vulnerable — our older and/or mentally impaired Americans.

  • Frito Lay's Perspective on Building Community Through Multicultural Marketing

    Industry Insights   October 7, 2021  

    Marissa Solis, Senior Vice President Marketing and Media at Frito Lay North America, will be a keynote speaker at the ANA's Multicultural Marketing and Diversity Conference, to be held October 24-26 in San Diego. Marissa shared her thoughts on the importance of multicultural marketing with ANA Senior Director Gena Casciano in advance of the conference.

  • Hiring Trends Marketers Need to Know for 2022

    Industry Insights   October 5, 2021  

    According to Robert Half's latest Salary Guide, 49 percent of employees feel underpaid; this fact does not necessarily bode well for organizations who want to retain top talent.

  • 10 Tips for a Successful Email Marketing Compliance Strategy

    Industry Insights   October 4, 2021  

    The email compliance area is growing and changing as we continue to witness an evolution in the development of privacy and data protection regulations around the world. For the email marketer, it’s no longer a completely domestic effort, but rather it’s about the impact of your message on a global scale. How you communicate and engage with your stakeholders via email whether at the local, U.S.-based, or global level means more reviews of best practices.