Marketing Futures Podcast
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The Marketer’s Evolution: From Creativity to Business Acumen, with Newell Brand’s Melanie Huet
Marketing Futures Podcast April 23, 2024Marketing Futures Podcast host Mike Berberich sat down with Melanie Huet, President of Brand Management and Innovation at Newell Brands, to discuss the future trajectory of marketing leadership.
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It Takes a Village: A New Agency Approach with Sarah Collinson and Dan Lucey
Marketing Futures Podcast April 2, 2024Marketing Futures Podcast host Mike Berberich talked to the co-CEOs of Havas New York, Sarah Collinson and Dan Lucey, about their “village model” approach to client solutions, what the new dynamic duo has planned in the short- and long-term, and, of course, how AI factors into it all.
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Reshaping Fitness Through Purpose, with Planet Fitness and Barkley
Marketing Futures Podcast March 19, 2024Marketing Futures Podcast host Mike Berberich talked to Planet Fitness’ Jamie Medeiros and Barkley’s Katy Hornaday about the advantages of being a “purpose native” brand.
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Engineering a Brand: The Intersection of Tech and Marketing, with Chris Stauffer
Marketing Futures Podcast March 5, 2024Chris Stauffer, founder of the Stauffer agency, joined podcast host Mike Berberich to discuss tech, branding, and, of course, artificial intelligence.
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Plumbing vs. Poetry: Navigating the Generative AI Renaissance with Alan Schulman of UpperRight
Marketing Futures Podcast February 13, 2024Marketing Futures Podcast host Mike Berberich spoke with UpperRight’s Alan Schulman about the impact of generative AI on the marketing industry.
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Breaking the Sound Barrier: How AI is Transforming Podcast Ads with SiriusXM, Barometer, and ArtsAI
Marketing Futures Podcast January 23, 2024Marketing Futures Podcast host Mike Berberich sits down with SiriusXM Media, Barometer, and ArtsAI to discuss a tool they created that leverages AI to analyze podcast episode content on a level previously unheard of.
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Shaping the Next Generation of Marketers, with Niki Mandell of A+E
Marketing Futures Podcast January 9, 2024A+E’s Niki Mandell joins Marketing Futures Podcast host Mike Berberich to discuss mentorship, integrated marketing, and the skills the marketers of tomorrow need to learn today.
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People-Powered Innovation, with Tim Ringel of Meet the People
Marketing Futures Podcast December 19, 2023Marketing Futures Podcast host Mike Berberich welcomes Tim Ringel, co-founder of Meet the People, to discuss why people are the most valuable asset of any company.
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AI, Authenticity, and Escapism: The Rundown Report with Storyhorse's Aaron Burghard
Marketing Futures Podcast November 14, 2023Storyhorse's Creative Strategy Director Aaron Burghard joined the Marketing Futures Podcast to review his agency’s latest iteration of their yearly Rundown Report, which covers the pressures shaping our industry.
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The Sound of Success: Harnessing Audio's Potential with Audacy’s Paul Suchman
Marketing Futures Podcast November 7, 2023On the latest episode of the Marketing Futures podcast, host Mike Berberich talks to Audacy CMO Paul Suchman about the power of sound design, AI’s role in audio engagement, and what the space will look like in five years.
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AI and You: A Conversation with Jason Carmel of Wunderman Thompson
Marketing Futures Podcast October 24, 2023Marketing Futures Podcast host Mike Berberich and Jason Carmel of Wunderman Thompson discuss the ins and outs of AI in marketing, including whether or not it’s coming for your job.
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The Evolution of Ernie: Managing an Iconic Brand Mascot, with Keebler and Advantage Unified Commerce
Marketing Futures Podcast October 18, 2023Alicia Mosely of Keebler and Jason Katz of Advantage Unified Commerce joined the Marketing Futures Podcast to discuss the modernization of an iconic brand mascot: Ernie, the original Keebler Elf.
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The Journey from Brand-less to Brand Master, with Take 5's Brady Noon
Marketing Futures Podcast September 19, 2023On the latest edition of the Marketing Futures Podcast, we talk to Take 5 Oil Change and Car Wash CMO Brady Noon about brand building through bold advertising and embedding the company’s mission into its KPIs.
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From Worst to Favorite: The Fresh Market's Remarkable Transformation, with Kevin Miller pt II
Marketing Futures Podcast September 12, 2023On part two of the Marketing Futures Podcast with The Fresh Market’s Kevin Miller, we discuss the brand’s foray into livestreaming and shoppable video.
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From Worst to Favorite: The Fresh Market's Remarkable Transformation, with Kevin Miller pt I
Marketing Futures Podcast September 5, 2023The Fresh Market’s CMO Kevin Miller joined the Marketing Futures Podcast to share how the brand went from the worst place to work in the U.S. to America’s favorite grocery store.
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A Fair Shot: H&R Block's Pivot to Purpose and Relevance in Marketing
Marketing Futures Podcast August 29, 2023H&R Block CMO Jill Cress joined the Marketing Futures Podcast to discuss the brand’s “crisis of relevancy” and Fair Shot campaign.
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From Gut Feeling to Data-Backed Decisions: The Future of Sponsorship, with Steve Feuerstein of SportsBiz pt II
Marketing Futures Podcast August 22, 2023In part two of the Marketing Futures Podcast featuring SportsBiz CEO Steve Feuerstein, we discuss why ROI might not be the right KPI for measuring sponsorship success.
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From Gut Feeling to Data-Backed Decisions: The Future of Sponsorship, with Steve Feuerstein of SportsBiz pt I
Marketing Futures Podcast August 15, 2023SportsBiz CEO Steve Feuerstein joined the Marketing Futures Podcast to discuss the state—and future—of sponsorship marketing.
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Coloring the Future: A Purpose-First Approach to Branding with Crayola's Victoria Lozano
Marketing Futures Podcast August 8, 2023Crayola’s Victoria Lozano shared how centering the company’s purpose was essential to defining and communicating the brand to consumers on the latest Marketing Futures Podcast.
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Culturally Centered Marketing, with Todd Kaplan, CMO of Pepsi
Marketing Futures Podcast August 1, 2023Pepsi CMO Todd Kaplan unpacks his culturally centered approach to marketing and brand building on the latest Marketing Futures Podcast.
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