Conference Highlights
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Reinventing the Marketing Playbook
Conference Highlights October 5, 2019Avocados from Mexico’s primary marketing mission is to drive category growth and value, with a focus on handheld consumption.
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Viacom Ad Solutions CMO Interviews: Mark Consuelos and Andrea Brimmer, Ally
Conference Highlights October 5, 2019In this video, Mastercard’s Raja Rajamannar discussed why Latinx consumers present brands with a huge business opportunity.
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Viacom Ad Solutions CMO Interviews: Mark Consuelos and Thomas Burkhardt, Marcho Eyewear
Conference Highlights October 5, 2019In this video, Marcho Eyewear CMO Thomas Burkhardt discussed how Instagram and influencers help reach fragmented audiences.
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Viacom Ad Solutions CMO Interviews: Mark Consuelos and David Gitter, World Poker Tour
Conference Highlights October 5, 2019In this video, World Poker Tour Chief Marketing Officer David Gitter talked about how poker brings together people from diverse backgrounds.
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Viacom Ad Solutions CMO Interviews: Mark Consuelos and Doug Zarkin, Pearle Vision Luxottica
Conference Highlights October 5, 2019In this video, Doug Zarkin, Pearle Vision Luxottica Chief Marketing Officer, discussed the importance of language versus insights when trying to engage Latinx consumers.
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Viacom Ad Solutions CMO Interviews: Mark Consuelos and Meredith Verdone, Bank of America
Conference Highlights October 5, 2019In this video, Bank of America Chief Marketing Officer Meredith Verdone discussed how the brand engages Latinx consumers through their aspirations.
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Viacom Ad Solutions CMO Interviews: Mark Consuelos and Raja Rajamannar, Mastercard
Conference Highlights October 5, 2019In this video, Mastercard’s Raja Rajamannar discussed why Latinx consumers present brands with a huge business opportunity.
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Viacom Ad Solutions CMO Interviews: Mark Consuelos and Rishad Tobaccowala, Publicis Groupe
Conference Highlights October 5, 2019In this video, Rishad Tobaccowala, Publicis Groupe Chief Growth Officer, spoke about the spending power of Latinx consumers and their influence in culture.
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Viacom Ad Solutions CMO Interviews: Mark Consuelos and Sean Moran
Conference Highlights October 5, 2019In this video, Mark Consuelos and Sean Moran discussed Pluto TV’s strategy to reach Latinx consumers.
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Viacom Ad Solutions CMO Interviews: Mark Consuelos and Steven Wolfe Pereira, Encantos Media
Conference Highlights October 5, 2019In this video, Encantos Media's Steven Wolfe Pereira discussed the impact of Latinx consumers on the American economy.
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2019 ANA Masters of Marketing Week — Friday in One Minute
Conference Highlights October 4, 2019Get highlights from day three of the 2019 ANA Masters of Marketing Conference in one minute.
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A Futurist Prepares for the Future
Conference Highlights October 4, 2019To think like an insightful futurist, you have to challenge the status quo by tapping into trends.
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Built to Suck
Conference Highlights October 4, 2019A survivalist mentality and being adaptable to change are vital to thriving at a time when big business is inhibiting growth.
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Gary Vee on the Current State of Consumer Behavior
Conference Highlights October 4, 2019It’s critical for marketers to understand the context of the new platforms in order to create effective strategies.
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How Humanizing a Brand Can Change the Game
Conference Highlights October 4, 2019Anheuser-Busch is driving brand growth by putting people first.
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How to Let Go of Control
Conference Highlights October 4, 2019Letting go of control and encouraging rule-breaking and collaboration will pave the way for innovation and growth.
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How to Remain Relevant in Transformational Times
Conference Highlights October 4, 2019Tips for staying relevant — make learning new things a daily habit and build a case for the opposite of what you believe.
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Human Experiences Fuel Growth
Conference Highlights October 4, 2019Creating meaningful consumer experiences requires marketing strategies that align with human values.
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Rediscovering the Sports-Bar Experience
Conference Highlights October 4, 2019Buffalo Wild Wings used the tension of pushing against the domestication of sports viewing to drive brand rejuvenation.
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State of Media 2020 and the Trends to Watch
Conference Highlights October 4, 2019Marketers are advised to cap their frequency when entering the streaming TV space.
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