Conference Highlights
-
Mastering B2B Marketing in a Digital Age
Conference Highlights May 30, 2019In leading digital transformation, marketers have to focus on the three Ps: people, processes, and partnerships.
view -
Networks and Narratives: Authentic Storytelling in the Digital Age
Conference Highlights May 30, 2019American Express feels it’s an obligation for its marketing to tell richer stories that strengthen social networks.
view -
5G and Its Anticipated Effects
Conference Highlights May 29, 2019Relevance is critical to AT&T Business’ marketing strategy in delivering complex solutions to different industries.
view -
Gary Vee on B2B
Conference Highlights May 29, 2019In an internet-first world, marketers need to produce contextual creative at scale to do a better job of marketing.
view -
Turning Purpose into Action with Experience Management
Conference Highlights May 29, 2019Marketers can create customer-first brands by combining experiential and operational data.
view -
Overview of the 2019 ANA Brand Activation Marketing Conference
Conference Highlights May 17, 2019In this video, watch highlights from the 2019 ANA Brand Activation Marketing Conference.
view -
Reigniting Miller Lite
Conference Highlights May 17, 2019Authenticity, helping others tell your story, and remembering that everything communicates are drivers of brand revitalization.
view -
Reinventing the Marketing Playbook
Conference Highlights May 17, 2019Avocados From Mexico has disrupted the produce marketing playbook to achieve its goal of category expansion.
view -
Citi Markets with Purpose
Conference Highlights May 16, 2019Talking about purpose has to be accompanied by taking action that’s authentic to your brand.
view -
Elevating Brand Love Through Experiences
Conference Highlights May 16, 2019PepsiCo is building brand love with consumer-inspired experiences that offer surprise and delight, discovery, and escape.
view -
How the Cannabis Industry Is Driving Grassroots Marketing
Conference Highlights May 16, 2019Building personal connections on a hyperlocal community level is at the core of all of Grassroots Cannabis’ activations.
view -
The Barbie Evolution
Conference Highlights May 16, 2019Mattel is investing in long-term activation for Barbie through commitments to brand purpose, shared values, and bold risks.
view -
Living Out a Brand Purpose
Conference Highlights May 15, 2019For Sallie Mae, the keys to successful brand activation have included employee engagement and storytelling.
view -
Diversifying the Supplier Ecosystem
Conference Highlights May 1, 2019Innovation and marketing value are spurred by supplier diversity, particularly from smaller providers.
view -
Overview of the 2019 ANA Advertising Financial Management Conference
Conference Highlights May 1, 2019In this video, get a two-minute overview of the 2019 ANA Advertising Financial Management Conference.
view -
Panel Discussion: 10 Issues from the 2019 ANA Advertising Financial Management Conference
Conference Highlights May 1, 2019It’s critical for marketers to be proactive about managing influencers, data, and agency relations.
view -
The Rise of the Internal Agency at Revlon
Conference Highlights May 1, 2019Nurture in-house agency growth through joint presentations with external partners and the power to conceptualize and innovate.
view -
How Boeing Optimizes Its In-House Creative Investment
Conference Highlights April 30, 2019To be successful, an in-house agency should have a North Star, a leader who’s a change agent, and brand consistency.
view -
How to Avoid Waste in Marketing: Advice from Farmers Insurance
Conference Highlights April 29, 2019Farmers Insurance uses fractional attribution and media mix modeling to determine the allocation of marketing dollars.
view -
It Was the Best of Times, It Was the Worst of Times
Conference Highlights April 29, 2019To get the best results from their agency partners, marketers should focus on value creation rather than paying less.
view