Conference Highlights
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The Reinvention of Brand-Building
Conference Highlights October 4, 2019A priority of Procter & Gamble is leading constructive disruption that drives growth and creates value.
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Wow, No Cow: Bringing Oatly to the U.S.
Conference Highlights October 4, 2019Oatly has grown its sustainable brand by focusing on contextual trial through specialty coffee.
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2019 ANA Masters of Marketing Week — Thursday in One Minute
Conference Highlights October 3, 2019Get the highlights from industry leaders in one minute at day two of the 2019 ANA Masters of Marketing Conference.
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Ally Uses its Brand as a Weapon
Conference Highlights October 3, 2019Ally has used gamification to increase what is traditionally low consumer engagement with banking.
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The Reawakening of Chipotle
Conference Highlights October 3, 2019Chipotle revitalized its brand and relevance by focusing on real.
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Thinking Small Isn’t Small at All
Conference Highlights October 3, 2019Disciplined sacrifice in brand positioning has produced a clear focus for Pearle Vision’s marketing.
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Turning Purpose into Action with Experience Management
Conference Highlights October 3, 2019Marketers need access to experiential data to build customer loyalty and elevate their business operations.
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What’s New at Disney?
Conference Highlights October 3, 2019Disney has created a foresight team to focus on consumer trends and identify brand marketing opportunities.
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2019 ANA Masters of Marketing Week — Wednesday in One Minute
Conference Highlights October 2, 2019Get highlights from day one of the 2019 ANA Masters of Marketing Conference in one minute.
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From Insights to Marketing in a Nonprofit Environment
Conference Highlights September 11, 2019Insights from donor analytics and consumer research helped revitalize the American Cancer Society’s messaging and branding.
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McCormick’s Analytics, Marketing Mix, and In-Flight Optimization Program Evolution
Conference Highlights September 11, 2019Analytics is driving McCormick’s media-first approach to boosting marketing ROI through in-flight optimization.
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Overview of the 2019 Data & Measurement Conference
Conference Highlights September 11, 2019In this video, get a two-minute overview of the 2019 Data & Measurement Conference.
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ANA Privacy Update
Conference Highlights September 10, 2019An industry initiative led by ANA is taking steps to bring national consistency to privacy regulation.
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Building an In-House Marketing Technology Stack
Conference Highlights September 10, 2019As a start-up, Dollar Shave Club recognized that developing an organizational data plan was the key to its growth.
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How Coke Is Connecting Digitally with Its Offline Consumers
Conference Highlights September 10, 2019To mine insights from massive amounts of consumer data, Coca-Cola uses behavioral segmentation and alternative algorithms.
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How Google and Discover Financial Services Measure for Growth
Conference Highlights September 10, 2019Discover’s “North Star” exercise in mapping its measurement journey began with consolidating assets in a single ecosystem.
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How to Build a Data Lake
Conference Highlights September 10, 2019Land O’Lakes transformed its analytics capabilities through collaboration with internal and external partners; and control of reporting platforms.
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Use Unified Measurement to Stop Guessing and Get Growing
Conference Highlights September 9, 2019As its ad spend increasingly shifts to digital, Home Depot is optimizing marketing value with a unified measurement model.
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How to Get Sustainers Committed for the Long Haul
Conference Highlights August 28, 2019Consideration when running sustainer canvassing programs include partner briefings, payment structures, and handling complaints.
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Luncheon Fireside Chat — Data Privacy Challenges
Conference Highlights August 28, 2019As regulation of data collection and distribution grows, nonprofits have to be more privacy-conscious internally and externally.
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