Conference Session Videos
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Marc Pritchard on How Brands Can Create Market Growth
Conference Session Videos March 19, 2024For the ninth time in the 12-year history of this event, Marc Pritchard delivered the opening keynote of the ANA Media Conference.
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Maximizing a Viral Influencer Moment: Nationwide’s Story
Conference Session Videos March 19, 2024In this video, Nationwide's Kristi Daraban explained how the brand capitalized on a popular piece of user-generated content on TikTok that featured its jingle.
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Setting the Stage: Media Opportunity and Complexity
Conference Session Videos March 19, 2024CEO Bob Liodice shared what the ANA is doing to create greater measurability, transparency, accountability, and safety for marketers as they navigate a challenging media ecosystem.
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Meet the SSPs: Virtual Supplier Showcase
Conference Session Videos March 7, 2024The ANA recently published the Programmatic Media Supply Chain Transparency Study. As part of its commitment to education on this important topic, the ANA hosted an SSP supplier showcase where representatives shared overviews of their companies and the ways they can help drive business results.
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An Overview of PepsiCo’s Rigorous Approach to Evaluating RMNs
Conference Session Videos February 22, 2024In this video, Ally Schnitzer, retail media lead at PepsiCo, shared the company’s approach to evaluating RMNs and integrating these platforms into their marketing plans.
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ANA’s Second Annual Member Survey on Retail Media Networks: Key Findings and Take-Aways
Conference Session Videos February 22, 2024To stay ahead of trends in retail media networks (RMNs), the ANA surveyed its members in 2022 to gauge usage, attitudes, and intentions, resulting in one of the ANA’s most downloaded reports ever. With Round Two nearing completion, John Paquin provided an overview of trends in this important area.
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Evaluating Retail Media Networks to Build a Connected Commerce Plan
Conference Session Videos February 22, 2024If it feels like you’re reading about a new retail media network every month, you’re not alone. We’ve seen tremendous growth in this space this past year, but why? In this video, presenters from MARS Agency dug into the factors around the significant scale and growth and why not all networks are the same.
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How General Mills Leverages Retail Media to Drive Growth
Conference Session Videos February 22, 2024In this video, Lisa Roebuck, media director at General Mills, shared her organization’s core beliefs and guiding principles for leveraging retail media networks (RMNs) and reviewed some existing challenges in the space that still need to be overcome.
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The RMN Era: Re-Introducing Welch’s in the Time of RMNs
Conference Session Videos February 22, 2024In this video, Welch's shared how it leveraged the retail media landscape to refresh its brand and drive relevance.
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Using Retail Media Networks for Full Funnel Engagement
Conference Session Videos February 22, 2024In this video, Reckitt CMO Gary Osifchin dispelled myths about retail media networks, discussed how some of Reckitt’s brands successfully leveraged Walmart Connect, and shared the thinking behind retail media network tests Reckitt will conduct in 2024.
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AI Trends and Forecasts
Conference Session Videos January 30, 2024In this video, Greg Verdino — the founder of marketing AI consultancy CognitivePath and a professional futurist who has been forecasting AI's impact on marketing for nearly a decade — shared his take on the top AI trends every marketer needs to know to thrive in 2024 (and beyond).
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Dove’s 10 Tips for Practicing Brand Purpose
Conference Session Videos January 30, 2024In this video from a January 2024 1-Day Conference hosted by the ANA, Dove shared an array of recommendations for other brands seeking to emulate it in its admirable work on behalf of a valuable brand purpose.
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Five Emerging Trends in Contemporary Business and Culture
Conference Session Videos January 30, 2024In this video from a January 2024 ANA 1-Day Conference, Accenture examined emerging developments in the areas of technology, creativity, customer satisfaction, and others.
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Now Trending in TV Streaming: Advertisers Cut the Cord
Conference Session Videos January 30, 2024In this video, presenters from Roku and MAGNA shared five bold predictions that will help guide brands from the age of traditional linear TV into the future of video advertising.
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The Future Less Traveled: Dentsu Creative’s 2024 Trends
Conference Session Videos January 30, 2024In this video, hear about a new report from Dentsu Creative that articulates five trends in creativity for marketers in 2024, drawing on the collective research and insights of strategists, futurists, and innovators.
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What to Expect at Retail in 2024
Conference Session Videos January 30, 2024In this video, CMO Jake Berry shared The Mars Agency's unique predictions for the coming year, which are based on the perspective of in-the-field practitioners who live and breathe shopper engagement on a daily basis.
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Ally Financial’s Excellence in Marketing Analytics Growth
Conference Session Videos January 25, 2024In this video, Ally Financial teamed up with TransUnion and the MMA to measure the effects of its spend and conduct a unique study of brand as performance, which included field experiments, multi-touch attribution (MTA), marketing mix modeling (MMM), and more.
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Three Steps to Effective Marketing
Conference Session Videos January 25, 2024Today digital marketing has made it easy to communicate with any audience, but oftentimes it bombards customers with irrelevant advertising. In this video, learn how Genius marketers are using a three-step strategy for effective marketing to reduce media waste and make the most of the marketing budget.
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How Marketing Can Align with the Business and Achieve Impressive Results
Conference Session Videos January 23, 2024In this video, Andrew Kirk, executive director of marketing operations at CVS Health, provided a rundown of problem scenarios that often occur within the marketing pipeline and reviewed methods for how to avoid these scenarios.
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How PUMA Achieved Buy-In for Its First-Ever Data Analytics Team
Conference Session Videos January 23, 2024In this video, PUMA’s Hermann Hassenstein shared his approach for successfully building out the brand’s first-ever data analytics team. He covered solutions for overcoming challenges they faced, including a look at specific use cases that helped his team build trust and credibility across the organization.
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