Tapping Into the Shopper Spirit | Event Recaps | All MKC Content | ANA

Tapping Into the Shopper Spirit

Spirits brands are vying to reach curious shoppers who are looking for a new drink of choice but don’t know how to navigate the constantly evolving liquor aisle. In order to simplify the selection process, Brown-Forman, created an omnichannel, national campaign called “Straight From The Distillery” to help shoppers navigate the landscape.