Vollrath: A B2B Digital Transformation Story

April 1, 2020

Vollrath Foodservice (VFS), an almost 150-year-old manufacturing leader, began their digital transformation journey over two years ago when the organization identified shifts in customers' needs as well as how industry talent wanted a more interactive, B2C-style online experience. Vollrath conducted a search to address in-house talent gaps and find an external agency partner to support their transformation goals. In this session, learn how VFS and award-winning Milwaukee agency CI Design collaborated on a strategy that covered technical specifications, content, functionality, user experience design, analytics, and optimization and systems integrations, resulting in the re-launch of a new website in Q1 2020.