Reese's Peanut Butter Cups: Engaging Fans With Our Robotic Halloween Door

December 8, 2020

For Halloween 2020, all you had to do was say "trick or treat" and Reese's Peanut Butter Cups could appear. That's right, in a year unlike any other, Reese's, a Halloween juggernaut and seasonal leader, brought trick-or-treating to fans with a hands-free, socially distanced way to get Reese's with the Reese's "Trick-or-Treat" robotic door. In this session, Anna Lingeris, Earned Media & Brand Publicity Lead - The Hershey Company will discuss the brand activation, winning the season and key lessons learned.