Brand Love: The Heart of the Matter
Aaron Ahuvia, professor of marketing at the University of Michigan-Dearborn
Love is a many splendored thing, right? But what about brand love? Does such a thing exist? Shouldn't high quality and consistent service be good enough for consumers? Aaron Ahuvia, a professor of marketing at the University of Michigan-Dearborn, and author of the recently published The Things We Love: How Our Passions Connect Us and Make Us Who We Are, joins host Matthew Schwartz to discuss the contours of brand love and how companies should think about it when it comes to getting their message out and growing their audiences.
Source
"Brand Love: The Heart of The Matter." Champions of Growth Podcast, 2/21/23.
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