From Animal Crossing to the White House: A No-Malarkey Guide to Winning Credibility and Attention in Gaming Culture | Conference Session Videos | Event Video | All MKC Content | ANA

From Animal Crossing to the White House: A No-Malarkey Guide to Winning Credibility and Attention in Gaming Culture

Social media marketing won the 2016 election for President Trump. In 2020, the Biden Campaign brought its ground game to a video game, betting big on gaming to reach potential voters. In this video, hear from the creators of the Biden for President Campaign's Biden Island.