Are Brands Without Clearly Defined Purposes in Danger of Extinction?
Executive Summary
Sandy Skees, EVP of purpose and impact global lead at Porter Novelli and author of Purposeful Brands: How purpose and sustainability drive brand value and positive change, has a bold prediction for the future of purpose: Companies who don't have it figured out won't exist in 10 years. She explains why in this clip from her appearance on the Beyond Profit podcast.
For the full podcast discussion, click here.
Source
"Separating Fact from Fiction About Purposeful Brands." Beyond Profit Podcast, 11/21/23.
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