DEIB: Resources

How can brands support consumer and employee mental health and wellness?

Who is generation X, and how can my brand authentically connect with them?

Finding ways to promote sustainable actions, as well as integrate sustainable actions, processes, and products, is essential to doing business ethically and responsibly. Below are some actionable ideas and inspiring thoughts from industry leaders.

Greg Boosin, EVP of global B2B and product marketing at Mastercard, has a word of caution for marketers. While data and technology can provide incredible business results, it’s critical to maintain empathy. This is especially true when thinking about issues like inclusion.

Recent findings from the ANA’s latest LGBTQ+ Marketing Inclusion Survey show an upswing in support for LGBTQ+ representation in marketing. For instance, the report found that 55 percent of marketers participate in some form of LGBTQ+ marketing, with a resounding 97 percent believing inclusivity has a positive brand impact. Rainbow-washing has decreased, with inclusive marketing becoming more of an all-year occurrence, rather than just a Pride-month moment.

In this webinar, discover groundbreaking insights from SeeHer and denstu’s most recent study, Global Perceptions of Progress of Gender Equality. Speakers revealed the high expectations consumers have of brands and platforms to shift societal perceptions and elevate the stature of women worldwide.

The 2024 ANA LGBTQ+ Marketing Inclusion Survey indicates that the marketing industry still faces some challenges when it comes to LGBTQ+ inclusion. In this POV, you’ll learn what some of those challenges are and steps your organization can take to overcome them.

The ongoing, collective journey toward achieving gender equality is, and will always be, a community-led effort. SeeHer’s latest report, Global Perceptions of Progress on Gender Equality, illustrates that gender inequality is still a persistent and global issue; it takes all institutions, including marketing, to change perceptions, fight for equal rights, and pave the way forward for all.

How can my brand effectively connect with mothers?

The future is about finding new and alternative ways to maximize the value and impact of existing data to greater effect. Media planners themselves benefit from understanding how they differ from the audiences they may be targeting.

We took a look at recent trends, case studies, and research findings when it comes to women’s portrayals in the media, workplace conditions, and brand activations and/or developments.

How can my brand connect with African American audiences?

This report from ANA was done in partnership with ANA divisions AIMM and SeeHer. The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. Meanwhile, representation of women in the industry overall and in leadership positions continues to be strong.

AIMM’s Lisette Arsuaga highlights a wealth of data on consumer sentiment to explain why it’s in any business’s best interest to lean into inclusive marketing, highlighting why failure to do so may result in a slumping revenue and loss of market share.

Through their purpose-driven campaigns addressing pandemic challenges and racial injustice respectively, Big Facts, Small Acts and the Courageous Conversation Global Foundation exemplified how community organizations can inspire change and support the Black community on a small budget.

ANA Nonprofit Federation award winners Amy Bobrick of ABD Direct and Tracey Burgoon of DAV took different paths to success but they are equally committed to seeing the sector grow.

Learn how the Los Angeles LGBT Center and Taimi navigated budget constraints to deliver meaningful campaigns that supported the LGBTQ+ community.

Who is gen Z? How are brands marketing to this generation?

How can my brand effectively connect with millennials?

AIMM explores its impact on driving multicultural marketing and investment, its pledge for systemic interventions, and resources and tools its providing marketers and suppliers to advance diversity across the marketing ecosystem.