DEIB: Resources
This is a compilation of resources, helpful guides, and research that aid in inclusive growth within the marketing industry. Diversity, equity, inclusivity, and belonging (DEIB) forward-approaches help foster equality for all and champion growth internally and externally at organizations. See ANA's DEIB Resource Center here.
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Strategizing and Activating on Social Justice
ASK Answers February 7, 2023ANA’s Ask the Expert research service answers the question, “How can my brand authentically commit to social justice issues?"
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Best Practices for Portraying People with Disabilities in Advertising
ASK Answers January 24, 2023How are brands depicting and including individuals with disabilities in their communications?
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Marketing to Indigenous Peoples/Native Americans
ASK Answers December 20, 2022How can brands market to Indigenous and Native American Consumers?
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A Diversity Report for the Advertising/Marketing Industry (2022)
Research Reports November 7, 2022This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM) reveals that representation of women in the industry overall and in leadership positions continues to be strong and that there has been an increase in the ethnic diversity of the marketing teams of ANA member companies.
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How AT&T Created “Lightning in a Bottle”
Event Recaps November 7, 2022Learn how AIMM has championed cross-industry collaborations including monumental DEIB/Marketing dialogues, created industry leading tools, mechanisms, and resources to advance greater inclusivity and equity, and maximized multicultural and inclusive segment insights for brand growth.
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Taking a Nonprofit to the Next Level
Event Recaps April 26, 2022As a national nonprofit, StandUp for Kids has been working to end youth homelessness for over 30 years. Every day, this vibrant organization makes a difference in the lives of so many vulnerable youths. Maria Verastegui's mission as its board chairwoman was to take them to the next level and engender a true transformation.
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Certified Diverse Suppliers for Marketing and Advertising
Industry InsightsANA compiled a list of more than 450 certified diverse suppliers that support the marketing and advertising functions.
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