DEIB: Resources
This is a compilation of resources, helpful guides, and research that aid in inclusive growth within the marketing industry. Diversity, equity, inclusivity, and belonging (DEIB) forward-approaches help foster equality for all and champion growth internally and externally at organizations. See ANA's DEIB Resource Center here.
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Diversity Disconnect: Charting More Inclusive Pathways for Growth — the Black Talent Perspective
Research Reports November 14, 2023The AEF Conducted research among its key stakeholders around the challenges brands face cultivating and elevating black talent.
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Influencer Pay Equity Guide
Research Reports November 13, 2023Industry leaders created this guide to address transparency within the influencer marketing supply chain and the reported pay gap between white and BIPOC influencers. It offers a roadmap for marketers committed to equitable compensation and greater transparency in the $34 billion influencer industry.
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Marketing to Men
ASK Answers November 9, 2023How are brands successfully connection with male consumers?
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ANA SeeHer: Gen Alpha to Boomer Women, Getting Accurate Portrayals Right
Webinar Rewinds November 8, 2023In this webinar, SeeHer discusses why gender equality is a business imperative for marketers. Learn strategies that best resonate with consumers through authentic representation and portrayals across generations of women and girls, from Gen Alpha to Boomers.
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Brands Battling Hate Speech
ASK Answers October 26, 2023How can brands take a stand against hate speech, both online and in the real world?
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How P&G Leverages Insight, Innovation, Inclusion, and Impact
Event Recaps October 25, 2023The fundamentals of brand building remain constant, but how we build brands constantly changes. With all the disruptions that are reshaping how consumers engage with, experience, and buy brands, it's time to reset the bar on creativity for growth.
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Mobilizing Purpose-Driven Thinking: Google Pixel’s Real Tone
Event Recaps October 25, 2023Google explored the origins of racial bias in camera technology and discussed how it’s improving image technology to be more equitable for people of color.
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Brands Marketing Mental Health
ASK Answers October 19, 2023How can my brand support consumers’ mental health and wellness?
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The 5 Best Practices in Hispanic Marketing
Industry Insights October 19, 2023The U.S. Hispanic population continues to grow and evolve rapidly. For marketers, winning Hispanic consumers requires a deeper level of insightful and authentic storytelling so that these growth consumers are not just seen or heard but deeply understood. Learn how to better market to the Hispanic community in the U.S.
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Leading with Inclusivity and Growth in Good Times and Bad
Event Recaps October 11, 2023Representatives from the Alliance for Inclusive and Multicultural Marketing shared insights from a survey of 2,300 consumers and discussed the business impact of making investments in multicultural marketing.
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These Brands Promoted Diversity and Wellbeing
Industry Insights October 11, 2023Effectively telling authentic stories that connect with real people means infusing diversity, inclusivity, and equality not only through the narrative and content of a marketing campaign, but through how a brand functions internally as well. A brand can’t truly promote DEIB without fostering it internally or creating initiatives or movements that help diverse communities.
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Marketing to Generation Alpha
ASK Answers September 14, 2023How can brands connect with gen Alpha?
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Marketing to Baby Boomers and Older Adults
ASK Answers September 12, 2023How can my brand connect with baby boomers?
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Hispanic Marketing and Language Preference
ASK Answers September 7, 2023Do Hispanic consumers prefer what language they see advertising in?
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Marketing to Hispanics
ASK Answers September 7, 2023How can my brand effectively market to Hispanics?
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Guidelines for Getting Started When Investing with Diverse Media Companies
Research Reports September 6, 2023The ANA and the 4A’s partnered on a new set of guidelines designed to help companies increase their investments in diverse media companies. The guidelines are intended to help those marketers who are interested in supporting diverse suppliers but are still sitting on the sidelines and not sure where to begin.
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DEI in Creative
ASK Answers July 26, 2023How can I ensure my creative output is using inclusive language and visuals?
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Marketing Graduates Need Jobs – This Tool Can Get Them There
Industry Insights July 10, 2023The last few years have been anything but uneventful! Not even colleges and universities have been spared. Faced with declining enrollment, an uptick in trade school affinity, and students’ prioritization on quality of life – academia has (finally) been persuaded to provide a more in-depth answer to the question being routinely posed by nervous students.
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The 2023 CMO’S Guide: A Compendium of Cases from Brands Driving Business Growth Through Sustainability and Inclusive Innovation
CMO Content June 20, 2023As leading companies bake sustainability into their business growth strategies, there is a unique opportunity for marketers to bring a deep knowledge of customer needs and cultural insights to the table. This compendium provides case examples to help all CMOs accelerate their progress and drive more growth.
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Spending on Diverse Suppliers, by the Numbers
Money Slides June 10, 2023American Family Insurance shares data from the Financial Services Roundtable for Supplier Diversity that calculates how much money was spent in 2021 on diverse providers of services ranging from marketing to IT, from accounting to legal services, and how many jobs in each category were supported by the spending.
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