Conference Highlights
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Mastercard’s Rebranding Effort: Crafting a New Visual Identity and Sonic Signature
Conference Highlights April 29, 2019The mission of Mastercard’s marketing is to build the brand, business, and platforms for sustainable competitive advantage.
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Seven Tips for Organizational Transformation
Conference Highlights April 29, 2019Tips for dealing with transformation programs include: don’t play the victim, don’t settle, and help others live large.
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Automation in Action: How Cineplex Is Using Automation to Increase Conversions and Generate Millions
Conference Highlights April 26, 2019To build revenues, Cineplex automated its email marketing to connect with guests on their journey after online ticking purchase.
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Getting Executive Buy-In on Email Best Practices
Conference Highlights April 26, 2019Best practices for getting executive buy-in of email programs include adoption value metrics and segmenting everything.
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Key Data Privacy Challenges for Email and Digital Marketing
Conference Highlights April 26, 2019Experts agree that strong data management is critical for email marketers’ compliance with privacy regulations.
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Overview of the 2019 ANA Email Evolution Conference
Conference Highlights April 26, 2019In this video, get a two-minute overview of the overview of the 2019 ANA Email Evolution Conference.
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Bringing Your Work to Life Do What You Love, and Love What You Do
Conference Highlights April 25, 2019Helping others will increase harmonious passion, which fuels professional achievement.
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Email Marketing: Design Trends and Best Practices
Conference Highlights April 25, 2019Designers agree that, right now, interactive email isn’t for everyone.
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Hitting a High Note: How Berklee Online Used Behavioral Science Secrets
Conference Highlights April 25, 2019Email marketers are more likely to get subsequent commitments from consumers if their first ask is relatively small.
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Segmentation, Automation, and Personalization
Conference Highlights April 24, 2019Ongoing testing is essential to maintaining the health and effectiveness of your email marketing program.
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The Essentials of Email Deliverability
Conference Highlights April 24, 2019The quality of marketers’ data collection is the primary driver of email deliverability.
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How and Why IHOP Became IHOb
Conference Highlights April 12, 2019IHOP drove results with a pancakes-to-burgers media strategy that capitalized on cultural momentum and risk-taking.
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Overview of the 2019 ANA Media Conference
Conference Highlights April 12, 2019In this video, get a two-minute overview of the 2019 ANA Media Conference.
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The Current State of Marketing According to Gary V.
Conference Highlights April 12, 2019The big question facing media is brands’ ability to produce enough relevant creative to take advantage of proliferating platforms.
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Implementing a New Media Supply Chain
Conference Highlights April 11, 2019It’s time for the industry to create a new media supply chain that has quality, civility, transparency, and control built into it.
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In-House Media 101
Conference Highlights April 11, 2019Bringing media services in-house can enhance the agency/client relationship by aligning expertise to boost efficiency.
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Mars Inc.’s Mission to Media Transformation
Conference Highlights April 11, 2019Curiosity, courage, and collaboration are the key drivers in transforming an organization’s global media agenda.
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State of Media 2019 — Trends to Watch
Conference Highlights April 11, 2019Having too many marketing and media silos in your company can prevent you from making connections that unlock growth.
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Trends for Marketers to Watch
Conference Highlights April 11, 2019The creator of the LUMAscape forecasts declining clutter in the digital media and marketing ecosystem.
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Taco Bell Invests in Media to Build its Business
Conference Highlights April 10, 2019Taco Bell uses a single view of audiences as a North Star in working with media partners.
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