Have Marketers Lost Their Seat at the C-Suite Table?

November 7, 2023    

In 2023, ANA partnered with McKinsey to research the CEO and CMO role. We assembled a who's who of CMO advisors to guide us.

• We interviewed some of the largest marketers in the world — both B2C and B2B across various industries.
• We spent the last ~8 months researching this issue at a very granular level.
• We surveyed and interviewed ~100 CMOs, 20+ CEOs, and collaborated with 20 CEO-CMO pairs across diverse industries, sizes, and marketing budgets.
• We pressure tested our findings with a CMO advisory team from the ANA Global CMO Council

This presentation, delivered during the 2023 ANA Global CMO Growth Summit, in Orlando on October 24, identifies three primary areas of misalignment between CEOs and CMOs when it comes to driving the growth agenda.

Click the DOWNLOAD NOW button for the full report.

Source

"Have Marketers Lost Their Seat at the C-Suite Table?" ANA and McKinsey, November 2023.