How Whirlpool Leveraged VR | Smarties Awards | Case Studies | All MKC Content | ANA

How Whirlpool Leveraged VR

Whirlpool Shopper’s solution sought to fundamentally change how we collectively think about shopper marketing in the category. By using advanced behavioral targeting, Whirlpool Shopper would understand what caused someone to start shopping for appliances and tailor the ads they see based on what they were shopping for.