What Stops Companies from Connecting Brand Purpose and Sustainability?
Executive Summary
Lindsey DeWitte, president of public relations and EVP of purpose and sustainability ay Barkley, gives her thoughts on why purpose and sustainability are not intrinsically linked at many organizations, citing obstacles like historical precedent, entrenched corporate culture, and a lack of intentionality.
For the full podcast discussion, click here.
Source
"Aligning Purpose with Sustainability and ESG." Beyond Profit Podcast, 10/17/22.
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