Why Brands That Play It Safe Won’t Survive
Jay Mandel, author of Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding, explains why brands that play it safe will eventually fade. He does so using an interesting example from the romantic relationship between Taylor Swift and Travis Kelce.
For the full podcast discussion, click here.
Source
"Finding Purpose in Life and in Marketing." Beyond Profit Podcast, 2/6/24.
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