It Takes a Village: A New Agency Approach with Sarah Collinson and Dan Lucey
With all of the new developments in marketing technology over the past decade, I'm pleased to announce that creativity is making a roaring comeback to claim center stage in the marketing function. At least that's the mission of my two guests today. Co-CEOs of Havas New York, Sarah Collinson and Dan Lucey are looking to make creative excellence the north star of everything the agency does. On the ground at the 2023 ANA Masters of Marketing Conference, they talked with host Mike Berberich about Havas' "village model" approach to client solutions, what the new dynamic duo has planned in the short- and long-term, and, of course, how AI factors into it all.
The Marketing Futures Podcast airs Tuesdays at 3PM EST. For more information about the ANA Podcast Network, visit www.ana.net/podcasts.
Source
"It Takes a Village: A New Agency Approach with Sarah Collinson and Dan Lucey." Marketing Futures Podcast, 4/2/24.