Gamers Say They Don’t Mind Ads as Long As They Don’t Suck | Podcast Clips | Video Shorts | All MKC Content | ANA

Gamers Say They Don’t Mind Ads as Long As They Don’t Suck

Devra Prywes, global head of marketing and insights at SuperAwesome, cites data that says young gamers actually don't mind when brands come into the gaming space, just as long as the brand is creating an experience that is additive to the game.