How CMOs Can Cultivate Relationships Throughout the Organization
Executive Summary
Sandeep Chennakeshu, COO at digital-imaging radar company Uhnder, says that the onus to involve marketing more deeply in the organization's strategy planning and decision making isn't entirely on the CMO or marketer. In fact, he says he must come from a top-down culture that starts with the CEO. However, he does offer some tips for actions CMOs can take directly, as well.
For the full podcast discussion with Sandeep Chennakeshu, click here.
Source
"How Marketers Fortify Their 'Castle.'" Champions of Growth Podcast, 8/16/23.
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