How Citibank is Using Big Data To Improve Direct Mail Effectiveness

Direct mail remains a critical channel for the credit card industry to drive results in acquisition, cross-sell and upsell efforts. However, with numerous competing channels emerging, it's crucial for leading brands to optimize budgets, enhance effectiveness and maximize the impact of their direct mail campaigns. One answer is embracing the big data and new innovations offered from the USPS. In this session, two industry experts/partners from Citibank & Intelisent share how to embrace USPS innovations and big data part as of an overall direct mail effectiveness strategy.

The presentation will cover how Citi:

Boosts response rates by addressing undeliverable mail, saving Citi thousands of dollars
Embraces informed delivery; a channel 46 million households engage and growing 20% a year.
Enhances precise in-home targeting for direct mail using modern mail tracking solutions