Soundbites
-
What Is an NFT?
Soundbites November 8, 2022Speakers from Reed Smith LLP, Coinbase, and KIND Snacks define what a non-fungible token (NFT) is.
view -
How to Know When a New Social Media Platform Is Worth Your Team’s Time and Effort
Soundbites November 2, 2022Digitas’ Christina Goswiller offers her perspective on how marketers can determine which new social media platforms are worth time and financial investment and explains why sometimes even spending time and effort on a platform that ultimately fizzles out can be beneficial to the brand.
view -
Brand Purpose Isn’t Just a Marketing Tool — It’s a Game Changer for Business Results
Soundbites October 26, 2022Ford’s Suzy Deering explains why brand purpose is more than just a useful marketing tool — it’s a powerful driver of bottom-line business results.
view -
Fueling Better Creative Work By Creating More Trusting Relationships with Agency Partners
Soundbites October 26, 2022AB InBev’s Marcel Marcondes doesn’t believe truly great creative work is possible without trust and explains how marketers can build better, more trusting relationships with their creative agency partners.
view -
How “Bless Your Cooch” Symbolizes an Important Brand Evolution for eos
Soundbites October 26, 2022From resisting the word “damn” to running a “Bless Your Cooch” campaign. Soyoung Kang, CMO at eos Products, explains why her brand evolved its messaging to more authentically reflect how consumers speak.
view -
Mastercard’s Raja Rajamannar on the Most Effective Technology of the Next Decade
Soundbites October 26, 2022Raja Rajamannar, chief marketing and communications officer at Mastercard, shares his opinion on which technology will have the biggest impact over the next five to ten years.
view -
The Seven Habits All Brands Should Adopt to Drive Multicultural Market Growth
Soundbites October 26, 2022Marc Pritchard, chief brand officer at The Procter & Gamble Company, shares the seven habits brands can adopt to drive multicultural market growth.
view -
Brand Purpose for a Brand's Vision
Soundbites October 13, 2022Vericast's Sarah O'Grady gave an example of how brand purpose can drive a company's vision.
view -
Rebranding from Within
Soundbites October 13, 2022Vericast's Sarah O'Grady talks about how the company's internal marketing campaign helped with its rebrand.
view -
How Experiential Activations with Nonprofits Help Brands Be More Authentically Purposeful
Soundbites October 12, 2022Using her own organization’s partnership with Inspira as an example, Save the Children’s Jennifer Kendra explains how partnerships between brands and nonprofits have matured to a point where they have become key for brands looking to accurately and authentically express their purpose.
view -
Data in a CDP
Soundbites October 3, 2022Adobe's Sundeep Parsa explains how data should be used in a customer data platform (CDP).
view -
Econometric Data and Brand Health
Soundbites October 3, 2022Andy Hasselwander from MarketBridge explains how econometric data plays into long-run brand health.
view -
Enabling Stakeholders with Enabled Intelligence
Soundbites October 3, 2022Winnie Shen from Zeta Global explains how to leverage data to give stakeholders enabled intelligence.
view -
How To Think About a CDP
Soundbites October 3, 2022Adobe's Sundeep Parsa explains the best strategy for conceiving a customer data platform (CDP).
view -
How, When, and Where to Reach Customers
Soundbites October 3, 2022Winnie Shen from Zeta Global discusses the best ways to target customers.
view -
Measuring Long-Term Performance of a Campaign
Soundbites October 3, 2022Andy Hasselwander from MarketBridge explains how his firm measures the long-term performance of a campaign.
view -
Can Data Help Create a More Inclusive World? This Marketer from Metlife Thinks So.
Soundbites September 15, 2022Michelle Froah, SVP of global marketing strategy and science at Metlife, explains how data analysis can actually be a useful tool for helping brands to become more inclusive.
view -
Inclusive Marketing Helps Your Brand While Helping Others
Soundbites September 15, 2022Laura Knebusch from Georgia-Pacific talks about how inclusive marketing affected the brand's KPIs.
view -
Marketing Has Been Self-Regulating for Years. New Privacy Laws and Policies Won’t Change That
Soundbites September 15, 2022Does the deprecation of third-party cookies spell the end for marketing effectiveness? If history is any indicator, the answer is no. Neustar’s Joseph Pagano explains how marketers have been dealing with and overcoming challenges created by regulation for more than a decade now.
view -
The Content Habits of Audiences
Soundbites September 15, 2022Justin Evans from Samsung discussed the content habits of audiences and how it presents a challenge for an advertiser.
view