Data Shows Why a Recession Is the Worst Time to Cut Your Marketing Budget
Executive Summary
Bob Liodice, CEO at the ANA, joined the Champions of Growth podcast to discuss, among other things, why a recession is the absolute worst time for businesses and their decision makers to choose to cut marketing budgets, using a bevy of data to back up his claim.
To listen to the full podcast, click here.
Source
"What's in Store for Marketers in 2023." Champions of Growth Podcast, 12/8/22.
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