Podcasts
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Building a Composable Enterprise, with Eric Feige of VShift
Marketing Futures Podcast September 15, 2022On the ANA Marketing Futures Podcast, Eric Feige, Managing Director at VShift, spoke to us about building a “composable enterprise” by decoupling the marketing tech stack and leveraging the exploding marketplace of APIs to create a leaner, more agile marketing machine.
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Back to Basics for Agency-Client Relations?
Champions of Growth Podcast September 13, 2022In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Caroline Reed, founder and CEO of Creed Consulting, about how to improve agency-client relations and stem the growing tide of agency account reviews among brands and organizations of all stripes.
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Legacy Brands Showing Their Purpose Power
Beyond Profit Podcast September 6, 2022In this episode of Beyond Profit, Chip Walker, head of strategy at StrawberryFrog, joins host Ken Beaulieu to discuss the latest Purpose Power Index in detail and why purpose matters only when consumers act on it.
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Synthetic Voices, with Sean King of Veritone
Marketing Futures Podcast August 26, 2022Sean King, SVP of Commercial Services at Veritone, joins the podcast to talk about synthetic voices. Created by AI to precisely imitate a specific person's voice, this technology is changing audio marketing as we know it.
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How Marketers Boost Their Appeal to Gen Z
Champions of Growth Podcast August 25, 2022In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Mallory Russell, head of global content marketing at Square, about how brands and organizations cater to Gen Z. Russell also shares some key insights about what makes this increasingly influential generation tick.
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Deconstructing the "Fifth Paradigm" of Marketing
Champions of Growth Podcast August 16, 2022In the latest episode of ANA Champions of Growth, Mastercard's Raja Rajamannar discussed the "Fifth Paradigm,” an onslaught of dozens of technologies ranging from robotics to AI that he says will have a dramatic impact on how CMOs and marketers engage with their audiences and cultivate new talent.
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How Dana-Farber Is Raising Brand Awareness
Beyond Profit Podcast August 15, 2022In this episode of Beyond Profit, Donna Lee Ubertalli discusses with host Ken Beaulieu the latest campaigns from the Dana-Farber Cancer Institute, the importance of brand value, how the organization supports local communities, and more.
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An AI-Driven Future, with Mari Joller of Snackable
Marketing Futures Podcast August 12, 2022Mari Joller, founder and CEO of Snackable, joined the pod to discuss the potential for AI to impact not only business, but our everyday lives.
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Metaverse Deep Dive, with Media.Monks
Marketing Futures Podcast August 4, 2022Catherine D. Henry and Lewis Smithingham of Media.Monks take us on a deep dive into the world of virtualization. They discuss how the rise of the metaverse will affect the future of work, product development, and, of course, marketing.
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The Customer's Journey into the Future, with Shiva Mirhosseini of AAA
Marketing Futures Podcast July 29, 2022Shiva Mirhosseini, member of the Board of Directors at AAA and chairwoman of the Marketing Futures Committee, discussed customer journey disruption and the need for a new, modern marketing playbook.
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A Movement to Increase Voter Turnout
Beyond Profit Podcast July 26, 2022In this episode of Beyond Profit, host Ken Beaulieu discusses the Time To Vote movement with Patagonia's J.J. Huggins and Bart Myers, CEO of Countable. Time To Vote is a nonpartisan movement meant to encourage company leaders to provide employees with the time they need to cast their ballots.
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How Agency-Client Relations Can Spur Diversity, Equity, and Inclusion
Champions of Growth Podcast July 15, 2022While some brands recognize that they need to change their marketing strategies to cater to profound changes in demographics, identities, and communities, Laura Korchinski at Visual Latina says that other companies continue to traffic in stereotypes and fail to acknowledge that no culture is a monolith.
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Winning Trust in an Age of Distrust
Beyond Profit Podcast July 13, 2022In this episode of Beyond Profit, host Ken Beaulieu catches up with Dr. Yoram Solomon to learn why trust is rapidly eroding throughout the country, the habits of the most trusted organizations, the role trust plays in driving brand purpose, and more.
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AI Voice Generation, with Katrin Ribant of Multifaktorial
Marketing Futures Podcast July 8, 2022Katrin Ribant, CEO of Multifaktorial, takes us behind the scenes of the AI voice generation platform Anyword on the latest episode of the Marketing Futures Podcast.
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How Do Marketers Get a Better Grip on Martech?
Champions of Growth Podcast July 7, 2022In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Jason Cherok, partner at McKinsey & Co., about how CMOs and marketers can get a better handle on martech and provide more adequate returns for the C-suite.
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The Resolve of the Ukrainian Marketing Association
Beyond Profit Podcast June 28, 2022In this episode of Beyond Profit, host Ken Beaulieu and Iryna Lylyk, president of the Ukrainian Marketing Association, discuss how the organization is maintaining some semblance of normalcy, what’s she’s hearing from members, why the women of Ukraine are a constant source of pride, and more.
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The New CMO Toolkit, with Katie Klumper of Black Glass Consulting
Marketing Futures Podcast June 27, 2022Katie Klumper of Black Glass Consulting discussed the most common challenges CMOs face, explained why they and other members of the C-suite don’t always see eye to eye, and shared the new skill set every marketing leader needs to master.
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United Airlines Takes Off with Purpose
Beyond Profit Podcast June 14, 2022In this episode of Beyond Profit, host Ken Beaulieu and Maggie Schmerin, managing director and head of global advertising and social media at United, discuss the airline's "Good Leads the Way" campaign.
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How Do Marketers Express Digital Empathy?
Champions of Growth Podcast June 10, 2022In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Brian Solis, VP-global innovation evangelist at Salesforce, about digital empathy, or how online marketing and advertising connect to the person behind the data.
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Cracking the Innovation Code, with Tony Ulwick of Strategyn
Marketing Futures Podcast June 1, 2022Innovation doesn’t have to be a mystery. In reality, it’s a process like any other, grounded in concrete, repeatable steps that just about anyone can learn, and ultimately perfect. Today’s guest, Tony Ulwick, CEO and founder of Strategyn, shows us how.
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