2019 ANA Advertising Financial Management Conference Presented by Active International

The annual ANA Advertising Financial Management Conference is the only marketing procurement and advertising financial event of its kind. It brings together top client-side marketing procurement and finance professionals with advertising agency chief financial officers and other key industry stakeholders. The conference provides perspective on delivering greater value to organizations with a focus on efficiencies, cost savings, driving ROI, and more.

The conference is registered as a sponsor of continuing education with both the Institute for Supply Management and the National Association of State Boards of Accountancy.

Post-conference perspectives from attendees at previous conferences include:

  • “It’s the largest and most important gathering of marketing procurement leaders and my go to resource to learn about emerging issues, benchmark best practices, and network with like minds.”
  • “I view the ANA Advertising Financial Management Conference as an incredibly valuable resource in an ever-changing marketing ecosystem.  Any advertiser who has a marketing sourcing function should consider this conference as a mandatory requirement to keep relevant.”
  • “I came away with ideas to put into action immediately as well as many contacts.  Just the networking alone is totally worth it!”

Join the conversation at #ANAAFM.

The ANA is registered with NASBA as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.

1. The program delivery method is group-live.
2. The NASBA program level is basic.
3. There are no prerequisites and/or advanced preparation requirements for this conference.
4. The total amount of CPE credits are 15.
5. The NASBA field of study subject area is Business Management and Organization.

Tracy Avelar
Managing Director, Vendor and Sourcing Management
Charles Schwab & Company, Inc.


Start: Sunday, April 28, 2019 at 2:00pm

End: Wednesday, May 1, 2019 at 12:00pm


JW Marriott, Phoenix Desert Ridge
5350 East Marriott Dr.
Phoenix, AZ 85054

The ANA has negotiated a special room rate of $314/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Friday, April 5, 2019, after which prevailing rates apply.

Registration Pricing

Early-bird pricing is in effect through 03/04/2019
Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Conference Registration $1,395 $1,395 $1,445 $1,495 $1,595 $1,595

Early-bird pricing reflects a $100 savings

For issues processing your registration or other frequently asked questions, please refer to this page.

Attendee lists are not provided ahead of the conference. You will receive a hard copy when you check in on-site, and it will also be made available on the ANA Events app once the conference has begun.


Sunday, April 28, 2019
2:00pm Registration Opens

Grand Saguaro Foyer
2:45pm First Time Attendee Reception

Welcome to your first ANA Advertising Financial Management Conference! Join us for an informal afternoon of conversation, networking, and fun at the First-Time Attendee Meetup. It's a great way to meet new colleagues and AFM Conference veterans who are available to answer questions to help get you off to a great start for your first conference. This reception is open to all first-time conference attendees. We look forward to meeting you!

4:00pm Conference Kickoff Sessions

Grand Canyon 1-5

Kickoff Session 1

Details to follow. 

Grand Canyon 1-5

Kickoff Session 2

Details to follow. 

Grand Canyon 1-5


Brian Wieser, who has been described by the trade press as “Madison Avenue’s de facto Chief Economist” and “The Most Quoted Man in Advertising,” has a new gig. After eight years as a senior analyst at Pivotal Research responsible for the firm’s coverage of all things advertising, he’s moved back to the agency side, joining GroupM as Global President, Business Intelligence. In this role Brian will help gather, analyse, and distribute marketplace intelligence to provide insights on markets, audiences, partners and platforms, and supply and demand dynamics. In the press announcement, Brian was quoted as saying, “There is no better opportunity to help shape the future of marketing and advertising.” In this session, Brian will share his thoughts on how to do just that!

Brian Wieser (@BrianWieser)
Global President, Business Intelligence GroupM
Grand Canyon 1-5
6:30pm Reception

Sunset Lawn
7:30pm Dinner

Grand Canyon 6-13
Monday, April 29, 2019
7:00am Registration Opens

Grand Saguaro Foyer
7:30am Breakfast  

Grand Canyon 6-13
8:30am General Session

Grand Saguaro Ballroom


Bob Liodice


Raja Rajamannar is responsible for building the Mastercard brand, driving business, and advancing sustainable competitive edge. He has overseen the successful rebranding of Mastercard, the organization’s first major rebrand effort in 20 years.  Furthermore, Raja led the integration of both marketing and communications to create one global integrated function. He is passionate about evolving both contemporary and classical marketing and communications skillsets to future proof the workforce. His numerous awards and recognitions include recently being named one of the World’s Most Innovative CMOs by Business Insider and the World Federation of Advertisers’ Global Marketer of the Year for 2018.

Raja Rajamannar (@RajaRajamannar)
Chief Marketing and Communications Officer and President, Healthcare Mastercard
Grand Saguaro Ballroom


Transformation is something that happens inside of you. That differs from change, which is something that happens to you. Transformation can redefine what an organization is and what it does, taking it to new heights. But it’s hard as 70 percent of transformation programs fail. This session, from the chief transformation officer at MediaLink, will share tips and strategies for driving successful transformation.

Dana Anderson (@DanaAnderson)
Chief Transformation Officer MediaLink
Grand Saguaro Ballroom
10:35am Networking Coffee Break



It can be difficult to talk business with your agency, while also maximizing the value for your organization. With more than 25 years of agency compensation experience, Carl will provide an alternative point of view for creating a partnership between agency and brand.

Carl Johnson (@CarlAnomaly)
Chairman Anomaly
Grand Saguaro Ballroom


The goal of this session is to change the industry conversation between advertisers and agencies – from being adversarial to collaborative. Featuring both the advertiser and agency perspectives, we’ll explore how to change our behaviors to drive efficiencies, reduce costs, and improve the work. We will cover issues including briefing, working with multiple agencies, giving feedback, staffing, and financial accountability. Together, we can improve the process and save significant time, energy, and money while making the work better.

Lisa Miller
Chief Financial Officer collemcvoy
Donald Lee
Senior Director, Strategic Sourcing Visa
Other participants in the session to be announced shortly.
Grand Saguaro Ballroom


As the first CFO of marketing at Farmers Insurance, Scott Griffiths strives to answer two questions: How best to allocate marketing resources; and how to demonstrate the business value of marketing to the C-suite. In this session, Scott will share some of the lessons he has learned along the way, mistakes he has made, and changes he has affected.

Scott Griffiths
Chief Financial Officer, Marketing Farmers Insurance
Grand Saguaro Ballroom
12:55pm Luncheon

Grand Canyon 6-13


Putting together an effective performance-based agency compensation plan takes time to develop, as Christina Earley, global head of sales, marketing, event planning, and travel purchasing at Fiat Chrysler Automobiles, knows all too well. Christina will lead us through FCA’s approach to agency compensation, including a methodical look at pay for performance and open cost modeling approaches. She’ll review what has and hasn’t worked, performance metrics one should and shouldn’t use, and overall lessons learned.

Christina Earley
Global Head of Sales, Marketing, Event Planning and Travel Purchasing Fiat Chrysler Automobiles
Grand Saguaro Ballroom
3:00pm Networking Coffee Break



4A's chairman and the founder and co-chairman of Butler, Shine, Stern & Partners will share findings from new 4A's research, "The Quantum Age of Marketing." The study is based on an extensive review of marketing dynamics and interviews with industry leaders. It details megatrends that will influence and reshape marketing in the future as well as critical recommendations and next steps.

Greg Stern (@GtStern)
Board Chair, 4A's Founder and Co-Chairman, Butler, Shine, Stern & Partners
Grand Saguaro Ballroom


A lot is happening that could directly hit your bottom line, including a host of legal issues that could make 2019 a watershed year for both opportunity and risk.  This session will cover a whirlwind of topics that may well make your head spin, including digital fraud, the latest on the FBI investigation of the media buying industry, an update on the commercials contract negotiations with SAG-AFTRA, how best to deal with celebrity talent and influencers, successful negotiation techniques for supply chain contracts to insure transparency and accountability, and more.

Stacy Marcus
Partner Reed Smith LLP
Doug Wood (@DjWood1976)
Partner Reed Smith LLP
Grand Saguaro Ballroom
4:35pm Session Adjournment

5:00pm Dinner on your own

Tuesday, April 30, 2019
7:00am Registration Opens

Grand Saguaro Foyer
7:30am Breakfast

Grand Canyon 6-13
8:30am General Session

Grand Saguaro Ballroom


CEO Brian Whipple is building a new transparent and efficient model to serve today’s CMO by delivering transformative business solutions. Accenture Interactive is data-rich, technology-driven and stands on the shoulders of a global management and consulting firm. Brian will share how Accenture Interactive is catering to the evolving role of the CMO and growing expectations of consumers by creating the most meaningful experiences on the planet. 

Brian Whipple (@BhWhipple)
CEO Accenture Interactive
Grand Saguaro Ballroom


Johnson & Johnson is one of the world’s most broadly-based healthcare and wellness companies. They are committed to using their reach and size for good, striving to improve access and affordability, creating healthier communities, and putting a healthy mind, body, and environment within reach of everyone, everywhere. J&J’s procurement organization plays a significant role in shaping its enterprise supplier base. They focus on increasing the global diversity of its suppliers, supporting social enterprises, and outlining stronger sustainability standards. This session will encourage others in the industry to think bigger about their impact, and to highlight opportunities for procurement to drive social good.

Julian Hooks
Chief Procurement Officer, Corporate Tier Johnson & Johnson
Grand Saguaro Ballroom
10:00am Networking Coffee Break



The key element to any growth strategy is culture. And, it’s the people and the environment who create that culture. Anheuser-Busch is on a mission to lead the growth of the beer category by building winning brands. This requires collaboration and innovation to fundamentally change the ways in which business is done with both internal and external partners. Anheuser-Busch is evolving their approach from transaction to partnership in order to holistically drive business growth, with new relationship models, review processes and a renewed focus on creativity and learning to build a winning culture with a winning team.

Jodi Harris (@JodilHarris)
VP, Marketing Culture & Learning Anheuser-Busch
Dan Andrzejewski
Senior Director - Commercial Procurement Anheuser-Busch
Grand Saguaro Ballroom


Marketing was the first indirect procurement category at Microsoft… way back in the late 1990s.  Over the past 20+ years, the team has grown and learned along the way.  John Stephens, the man who started marketing procurement at Microsoft, will share key lessons from this journey – including building mutually beneficial strategic supplier relationships, digitally transforming to drive simplicity in the process, employing AI and machine learning to ensure compliance, and more, allowing Microsoft procurement to expand far beyond optimizing marketing and media spend to drive influence in all categories globally.

John Stephens
Senior Director, Global Strategic Sourcing and Operations Microsoft
Grand Saguaro Ballroom


Active International
Grand Saguaro Ballroom
12:05pm Luncheon

Grand Canyon 6-13


The digital revolution began with a series of technological innovations that quickly coalesced into a completely new connected way of living, working, and communicating. After decades of progress and trillions of dollars of investment, why are brands and their partners still struggling to navigate these evolutions in technology and the corresponding shifts in consumer behavior? Barry Wacksman, vice chairman and global chief strategy officer at R/GA, will explore the three mandates for change that all modern brands must navigate, while providing real-world case studies of those successfully making the shift.  The presentation will reveal new ways of working, new types of deliverables, and corresponding compensation models.

Barry Wacksman (@Wacksman)
Vice Chairman, Global Chief Strategy Officer R/GA
Grand Saguaro Ballroom


Details to follow. 

Grand Saguaro Ballroom
3:00pm Deep-dive Presentations

In this modified breakout, attendees have the opportunity to attend a more-intimate session with a presenter and learn more about the topic at hand. Questions and discussion are highly encouraged during these sessions. There are four total sessions, two will run concurrently followed by another two running concurrently.


Crafting, negotiating, and managing Scopes of Work (SOW) is an art and a science. Much like a good prenup, a well-crafted SOW provides a solid foundation for a successful relationship. Take a minute to do this assessment: imagine someone in your organization had to assume duties for management of an active SOW -- could they do it just by looking at the document? If not, don't miss this session -- the magic of SOW generation, negotiation, and management will be discussed, and you'll learn how to make SOWs the secret sauce of a successful relationship.

Dodie Martz
Associate Partner and Director, Revenue and Operations Eleven Inc.
Grand Canyon 1-2


Details to follow. 

Grand Canyon 3-5


Details to follow. 

Grand Canyon 1-2


Details to follow. 

Grand Canyon 3-5
6:30pm Reception

Sunset Lawn
7:30pm Dinner

Grand Canyon 6-13
Wednesday, May 1, 2019
7:00am Registration Opens

Grand Saguaro Foyer
7:30am Breakfast

Grand Canyon 6-13
8:30am General Session

Grand Saguaro Ballroom


Supplier diversity programs encourage the use of companies that are 51 percent owned and operated by a woman, ethnic minority, veteran, person with a disability, or a member of the LGBT community. This session will explore the value of a supplier diversity program for marketing services, covering best practices for their creation and implementation.

Simona Rabsatt Butler
Category Team Lead, Marketing Procurement and Supplier Diversity Quicken Loans, Inc.
Michael A. Byron
Senior Director, Supplier Inclusion Walmart Inc.
Grand Saguaro Ballroom


Recently, the ANA surveyed members about their use of in-house agencies. The results identified an increase in the prevalence of in-house content studios and members with in-house broadcast production capabilities. In this panel, we'll explore what it takes to launch a successful in-house content studio, look at the role of production consultants, and share the more interesting data points from the survey related to in-house content studios and broadcast production.

Kristi VandenBosch (@VBosch)
Global Head, RedHouse Revlon
Other participants in the session to be announced shortly.
Grand Saguaro Ballroom


ANA and White Ops have once again partnered (for the fourth time) on a study to measure bot fraud in the digital advertising ecosystem. The first study, conducted in 2014, was revolutionary as it drove widespread awareness of the digital ad fraud problem and was a “call to arms” for marketers to take an active role in addressing the issue. The last study published (our third in May 2017) estimated global losses due to fraud to be $6.5 billion. Fifty ANA member companies participated in the most recent study. This session will debut results and share best practices to help combat and minimize the dollars lost to digital ad fraud.

Michael Tiffany (@Kubla)
Co-Founder & President WhiteOps
Grand Saguaro Ballroom


To close the conference, a panel comprised of ANA client-side marketing members will address key issues discussed at the conference. Those will likely include new agency relationship models, legal challenges, data management, building more collaborative relationships, and more.

Facilitator: Bill Duggan (@BillDuggan)
Group Executive Vice President ANA
Tom Finneran
Executive Vice President - Agency Management Services 4A’s
Kim Johnson
Senior Vice President, Corporate Functions Sourcing SunTrust Banks
Jocelyn Stahl
Director, Indirect Sourcing The Hershey Company
Grand Saguaro Ballroom
11:30am Conference Ends

Cancellation Policy and Notes

Individual conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. 

  • A full refund will be granted, if written request for cancellation is received by email 60 or more calendar days before the conference start date.
  • A 50% refund will be granted if written request for cancellation is received by email between 59-45 calendar days before the conference start date.
  • No refund will be granted if written request for cancellation is received by email 44 or less calendar days before the conference start date.
  • No refund will be granted for 'no shows.'
  • Corporate packages are not eligible for cancellation or refunds.
  • Unused registrations/applications have no monetary value and cannot be credited to future years or events.
  • ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
  • A $125 processing fee will be assessed to change the name on a registration.
  • Hotel room cancellations and changes must be made directly with the hotel. 

     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.