Top 5 Gender Equality Media Planning Principles To Maximize Advertising Impact | Webinars | Events & Webinars | ANA

Top 5 Gender Equality Media Planning Principles To Maximize Advertising Impact

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Are you ready to revolutionize your advertising strategies and tap into the immense potential of gender equitable content? Join us for an exclusive webinar hosted by SeeHer and LG Ads, where we delve into the transformative power of gender equality in media placements. 

Did you know that only 60% of the media ecosystem currently provides suitable environments for gender equitable advertising? By focusing on gender equitable linear and streaming content, you can potentially reach 90% of all viewers.  SeeHer’s research also shows that when gender equitable ads are placed in such content, sales skyrocket by an astonishing +93%. Imagine the impact this could have on your brand's success! 

In this webinar, we'll explore the drivers of gender equality in content, shedding light on the importance of representation and diversity in front of and behind the camera. You will also gain insights into how female driven media consumption trends and insights into their profiles and preferences can help you to reach diverse audiences and drive meaningful engagement.  Plus, you'll discover a powerful tool developed by SeeHer, with audience and content insights provided by LG ads, The GEM ® Multiplatform Video Programming Report, which enables marketers and agencies to evaluate content for ad placements using advanced diagnostics for planning optimization.   

Seize this chance to transform your advertising strategies, foster an inclusive media environment, and propel your business growth. 

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Start: Thursday, June 27, 2024 at 3:00pm

End: Thursday, June 27, 2024 at 3:30pm



Yatisha Forde
Senior Director, Insights & Thought Leadership

Monica Longoria
Head of Marketing Insights
LG Ads