Marketing Maestros | Archive

Thoughts on Local Radio

Posted: Aug 31, 2018 10:00am ET BY Bill Duggan

ANA's Bill Duggan shares some advertiser perspectives on the benefits and challenges with local radio.

What Cambridge Analytica Teaches the Ad Tech Industry

Posted: Aug 30, 2018 10:00am ET BY Victor Wong

Victor Wong of Thunder Experience Cloud explains how the industry can simultaneously balance the protection of consumer privacy, transparency for advertisers, and securing publisher data.

Band-Aid Is the Healthiest Brand in America

Posted: Aug 28, 2018 3:00pm ET BY Ted Marzilli

YouGov's annual review of overall brand health ranks Band-Aid above big tech firms such as Amazon, Google, and Netflix.

Building Brand Authenticity and Trust

Posted: Aug 13, 2018 3:00pm ET BY Richard Feldman

ANA's Richard Feldman explores the hallmarks of an authentic brand.

Major Ad Industry Trade Associations Oppose Census Citizenship Question

Posted: Aug 10, 2018 2:00pm ET BY Bill Duggan

Four major trade associations representing the advertising industry filed a letter to Congress officially opposing the addition of a citizenship question to the 2020 Census.

Rise of the Chief Media Officer

Posted: Aug 7, 2018 3:00pm ET BY Bill Duggan

Following JPMorgan Chase's appointment of its first chief media officer, ANA's Bill Duggan emphasizes the importance of advertisers assuming internal stewardship of their media investments.