Champions of Growth Podcast | Marketing Knowledge Center

How Marketers Boost Their Appeal to Gen Z

Champions of Growth Podcast August 25, 2022

In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Mallory Russell, head of global content marketing at Square, about how brands and organizations cater to Gen Z. Russell also shares some key insights about what makes this increasingly influential generation tick.

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Deconstructing the "Fifth Paradigm" of Marketing

Champions of Growth Podcast August 16, 2022

In the latest episode of ANA Champions of Growth, Mastercard's Raja Rajamannar discussed the "Fifth Paradigm,” an onslaught of dozens of technologies ranging from robotics to AI that he says will have a dramatic impact on how CMOs and marketers engage with their audiences and cultivate new talent.

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How Agency-Client Relations Can Spur Diversity, Equity, and Inclusion

Champions of Growth Podcast July 15, 2022

While some brands recognize that they need to change their marketing strategies to cater to profound changes in demographics, identities, and communities, Laura Korchinski at Visual Latina says that other companies continue to traffic in stereotypes and fail to acknowledge that no culture is a monolith.

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How Do Marketers Get a Better Grip on Martech?

Champions of Growth Podcast July 7, 2022

In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Jason Cherok, partner at McKinsey & Co., about how CMOs and marketers can get a better handle on martech and provide more adequate returns for the C-suite.

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How Do Marketers Express Digital Empathy?

Champions of Growth Podcast June 10, 2022

In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Brian Solis, VP-global innovation evangelist at Salesforce, about digital empathy, or how online marketing and advertising connect to the person behind the data.

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How Marketers Bolster Their Brand Safety Efforts

Champions of Growth Podcast May 16, 2022

In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Mary Engle, EVP of Policy at BBB National Programs, about how CMOs enhance their brand safety efforts.

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How Marketers Sharpen Their Account-Based Marketing Efforts

Champions of Growth Podcast May 3, 2022

In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Danny Nail, director of global ABM and Center of Excellence Leader at Salesforce, and Gemma Davies, head of global ABM and executive engagement at ServiceNow, about how CMOs sharpen their account-based marketing (ABM) strategies.

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How Brands Enhance Their Sustainability Efforts

Champions of Growth Podcast April 19, 2022

In the latest episode of Champions of Growth, Procter & Gamble's Virginie Helias speaks with host Matthew Schwartz about how brands and organizations can enhance their sustainability efforts and develop a corporate framework, so environmentalism is built into the organization and not bolted on.

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How Marketers Turn the Page on Content Marketing

Champions of Growth Podcast April 11, 2022

In the latest episode of Champions of Growth, host Matthew Schwartz is joined by Mathew Sweezey, director of market strategy at salesforce and partner in the salesforce futures lab, about how CMOs bolster their content marketing efforts and whether having a media-company mindset is the ultimate solution.

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How CMOs Can Play More of a Leadership Role

Champions of Growth Podcast March 22, 2022

In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Matthew Lieberman, CMO of PwC U.S. and Mexico, about how CMOs can reverse the decline in CMO tenure, take on more of a leadership role throughout the enterprise, and learn to become businesspeople first and marketers second.

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Diversity, Equity, and Inclusion in the Marketing Industry

Champions of Growth Podcast March 10, 2022

In the latest episode of ANA Champions of Growth, learn how CMOs and brand managers create a strategic framework for Diversity, Equity, and Inclusion (DEI) and develop a keener sense of belonging throughout the enterprise.

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Building a Case for B2B Branding

Champions of Growth Podcast February 24, 2022

In this episode of Champions of Growth, host Matthew Schwartz is joined by Google's Doug Novack and Peter Dewey with BCG to talk about how B2B firms can enhance their branding efforts, create more of an integrated approach to customer engagement, and drive better marketing outcomes.

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What Is a Brands for Humans Marketing Strategy?

Champions of Growth Podcast February 16, 2022

In our latest episode, host Matthew Schwartz talks with Dean Aragon, CEO and Vice-Chairman of Shell Brands International AG, about how CMOs can start to build a brands-for-humans strategy and why doing so could spell bigger marketing budgets.

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Using Comedy in Marketing and Advertising

Champions of Growth Podcast January 19, 2022

Matthew Schwartz, host of ANA Champions of Growth podcast, talks to Jenna Lebel, CMO at Liberty Mutual Insurance, and Steve Cody, founder of PR and marketing agency Peppercomm (and a stand-up comedian) about using comedy in marketing and advertising and why finding the funny can be serious business.

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What the Rise of Streaming TV Means for Marketers

Champions of Growth Podcast January 7, 2022

Learn about the rapid growth of streaming TV and how Netflix, Hulu, HBO Max et al. are having an impact on how brands develop, budget, and distribute their advertising. And while streaming networks are commanding a lot more time and attention, it’s also important that marketers not write off linear TV just yet.

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What Is the Customer Experience?

Champions of Growth Podcast December 1, 2021

In the latest edition of the Champions of Growth podcast, we explore the customer experience (CX). How do marketers convince C-level executives there’s real value in delivering a differentiated customer experience?

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Recruiting Marketing Talent for a Post-Digital Age

Champions of Growth Podcast November 2, 2021

In the latest edition of the Champions of Growth Podcast, we take a look at the various efforts by the ANA Educational Foundation to promote a career in marketing and advertising and what CMOs and brand managers can do to boost their recruiting and retention strategies.

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The Cookie Is Dead, Long Live the Cookie

Champions of Growth Podcast September 26, 2021

The gradual end of third-party cookies is upending the world of addressable media. Host Matthew Schwartz is joined by MediaMath's Joe Zawadzki, Forrester Research's Joanna O'Connell, and ANA's Bill Tucker to discuss what a cookie-less world means for marketers and how they get ahead of it.

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The Proliferation of In-House Agencies

Champions of Growth Podcast August 11, 2021

The ongoing proliferation of in-house agencies has sent a severe chill blowing through Madison Avenue. In this episode of Champions of Growth, we tackle the growth of in-house agencies and the widespread impact on the marketing field.

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The Evolution of Gender-Related Marketing

Champions of Growth Podcast June 28, 2021

An increasing number of companies realize that moving beyond the binary of gender-related marketing is not only good business, it cultivates brand affinity among communities that might not otherwise pay attention to their products and services.

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