Global CMO Growth Council Leadership Forum at the IAA World Congress | CMO Events | Events | ANA

Global CMO Growth Council Leadership Forum at the IAA World Congress

This event is over.

A UNIQUE MOMENT.

A UNIQUE RESPONSIBILITY FOR CHIEF MARKETERS AROUND THE WORLD.

 


PLEASE NOTE: THIS EVENT IS OPEN TO CHIEF MARKETING OFFICERS AT CLIENT-SIDE MARKETING ORGANIZATIONS ONLY. ALL DELEGATE REGISTRATIONS ARE SUBJECT TO REVIEW AND QUALIFICATION BY THE ANA GLOBAL CMO GROWTH COUNCIL.

 

OUR INDUSTRY IS AT A PIVOTAL MOMENT

What We Do Together Now Matters

 

The Global CMO Growth Council Leadership Summit at the IAA World Congress will convene chief marketers from around the world to address the most important issues impacting the growth of our businesses and our industry. 

Without exception, the issues that matter most to you and your CMO peers moving forward will be addressed. That’s why you need to be in the room. 

The decisions we make together now will impact the direction of our industry and your brands. Without you in the room, your organization’s needs will not be represented. Together we will set the agenda for the year ahead, and address the top priorities identified by CMOs from around the word, including:

  • Finalizing the official Growth Council position on GenAI, as it relates to growth priorities and implications – from the point of view of brand leaders and the consumers they represent.
  • Our role in establishing a culture of creative innovation for the company has become essential.

Become a Delegate to the Global CMO Growth Council Leadershp Forum.

 

Since 2018, the Global CMO Growth Council has gathered marketing’s top decision-makers to address key challenges and set the industry’s growth agenda. As the head of your organization’s marketing practice, you also have a unique responsibility to ensure that your brand is represented at the next Leadership Forum in Penang, Malaysia

IMPORTANT NOTE:

This is a private forum for client-side marketing executives. Registration is subject to approval based on the delegate criteria: Head of a corporate marketing function at a client-side organization. If you are an executive at an agency or consultancy, please share this with your senior-most clients.


Agenda

TIME EVENT DETAILS LOCATION
Tuesday, March 5, 2024
12:00pm
- 12:15pm
LUNCH / JOINT SESSION | IAA Board of Directors and Summit Delegates

Welcome

Welcome and reflections on IAA and Growth Council opportunity and impact.

12:15pm
- 1:00pm

Generative AI – A Pathway for CMOs and the Industry

The Council – representing the distinct voice of brands and their consumers – will share its position on generative AI related to the four core pillars of its growth agenda.

1:00pm
- 2:00pm
GLOBAL CMO GROWTH COUNCIL: Working Team Update

Culture of Creative Effectiveness

Overview: Creating a Culture of Creative Effectiveness: Key findings and framework from the joint study by WARC/LIONS/ANA defining how marketing helps the company thrive in a culture of creativity that drives business impact

Table Breakout: Delegates will score thier company versus the framework’s six categories. They will also exchange areas of success, learnings and challenges among the table.

2:00pm
- 2:50pm

CMO Leadership ant the Impact of Humanized Growth

This session will focus on the evolving role of the modern CMO. It will cover best practices from the global leadership program that was launched in 2019 based on feedback from the Growth Council’s community of CMOs and industry experts.

  • ANA CMO Leadership Program w/ the Institute for Real Growth (IRG)
  • Marketing’s role in achieving full stakeholder impact - Featuring the research of the Institute for Real Growth (IRG) and Oxford University in partnership with ANA and other industry stakeholders around the world.

2:50pm
- 3:00pm
CLOSE

Wrap-Up and Next Steps

Review of action items from the day (Nick Primola, ANA, Dagmara Szulce )

Review 2024 Calendar

  • Summit Meetings: Brazil, NYC, Cannes, Orlando
  • Working Team Forums
  • Global Days of Learning
  • Future of Growth
  • Business Guide to AI