Top Trends in Innovation Members-Only Conference @ American Family Insurance

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In today’s day and age, innovation is an important ingredient to marketing a brand. Marketers are always looking for new ways to reach customers, develop new products, in order to differentiate their brand from the competition. Innovation is not just about seeking out a new product or service, but also looking at ways to renew or revive efforts.

Hosted by American Family Insurance — a company where innovation has always been part of the corporate culture. This complimentary ANA members-only conference will feature sessions from leading marketers and thought leaders who will share insights into top trends in marketing innovation.


Agenda

TIME EVENT DETAILS LOCATION
Thursday, April 12, 2018
8:15am Breakfast

9:00am General Session

AMERICAN FAMILY INSURANCE: INSPIRATIONAL ENTERPRISE STRATEGY TO DRIVE INNOVATION

American Family Insurance has existed to inspire, protect and restore the dreams of our customers for over 90 years. In recent years, American Family has earned a reputation as one of the most innovative organizations in the industry. Learn how an inspirational enterprise strategy has led the organization to smarter consumer insights, better data-driven decisions, and more innovative partnerships to improve customer experience and drive bottom line growth.

Bethany Harrington
Associate Vice President, Integrated Digital Experience American Family Insurance
Jan Kittoe
Vice President, Ignite American Family Insurance
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THESE THREE SHIFTS IN INNOVATION WILL HELP YOU GROW

Nestle Purina promotes responsible pet care, community involvement and the positive bond between people and their pets. In this session, hear from one of employees about the three shifts in Innovation that every big company should be paying attention to. Examples across industries and companies will help illustrate the seismic shifts we are seeing in innovation in the age of the consumer.

Neeti Kailas
Innovation Strategist Nestle Purina
10:40am Networking Coffee Break

WHERE INVESTORS BELONG: A DIGITAL APPROACH TO INNOVATION

The Vanguard Group is an American investment management company based in Malvern, Pennsylvania with over $4.4 trillion in assets under management. It is the largest provider of mutual funds and the second-largest provider of exchange-traded funds (ETFs) in the world.   

The Vanguard Group knows that content can be an easy addition to any marketing plan, but it can fall flat when trying to tie creative content to business results. Due to Vanguard’s unique mutual ownership structure, Vanguard is charged with demonstrating the value that advertising provides to its existing clients while also strengthening their brand in a highly-competitive industry. Through a totally digital campaign of traditionally direct response tactics, their recent campaign proved that digital innovation can help them do both – drive sales overnight and communicate a differentiated brand story over time.  In this session, hear their story in digital innovation. 

Bonnie Cruice
Senior Advertising Creative Strategist The Vanguard Group
12:00pm Luncheon

INNOVATION IN BRAND-BUILDING REQUIRES A MINDFUL APPROACH

Marketers today are facing increasing complexity and a host of pressing issues that demand their attention and consumers are more socially connected than ever.  Brand are under pressure more than ever to prove out ROI, to compete for consumers’ attention and engagement, and to connect with consumers authentically and emotionally.   In this session, hear from an industry leader on how brands like Walmart, Patagonia, Apple, and Bud Light have truly driven innovation and behavioral changes through the practice of brand authenticity, active listening  and emotional presence to allow brands to move away from soft metrics (awareness, preference) to driving behavior and consumer shifts and loyalty. 

Jim Scott
Founder, Managing Partner mono
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BUILDING COMMUNITY AND DRIVING INNOVATION THROUGH THE ARTS

Mark Cantrell
Wisconsin Chamber Orchestra
Andrew Sewell
Wisconsin Chamber Orchestra

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.