Digital Marketing @ Boston Market

At the convergence of marketing, media, and technology is an ever-evolving digital landscape. Brands that embrace new marketing technologies and a digital-first approach are better positioned to fully leverage the opportunities and potential of this space, engaging consumers to build a relationship with the brand across any channel or device.

At this exclusive 1-Day conference, learn how top marketers are driving deeper consumer engagement with their brands through search & digital display, digital partnerships, social media & influencer marketing, digitally native brands, and augmented and virtual reality. Hear successful case studies, explore emerging trends and technologies, and enjoy peer-to-peer networking with client-side marketers from a range of industries.

when

Start: Thursday, December 5, 2019 at 8:00am

End: Thursday, December 5, 2019 at 4:00pm

WHERE

Boston Market
14103 Denver West Parkway
Golden, CO 80401

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $100 Gold Tier $200 Silver Tier $350 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

 


TIME EVENT DETAILS LOCATION
Thursday, December 5, 2019
8:15am Breakfast

9:00am
- 3:15pm
General Sessions

9:00am
- 9:10am

OPENING REMARKS

9:10am
- 9:55am

HOW THE PARENT COMPANY OF VANS AND TIMBERLAND IS EMBRACING CHANGE

VF Corporation, owner of iconic brands including The North Face, Vans and Timberland, is embracing change to drive growth. With augmented reality mannequins to customization of products, this large corporation is showing that it can be nimble.  Learn how this 120 year old company is staying relevant while reinventing itself from Brian D. Lange, Vice President of Marketing Platforms.  

Brian D. Lange
Vice President, Marketing Platforms VF Corporation
9:55am
- 10:40am

DRIVING BRAND LOVE®

In today’s noisy market, consumers engage with brands through digital, social and mobile communications. Creating a strong brand purpose will make it more likely to create emotional connections that drive price elasticity and frequency of brand use.

We'll look at creating brand preference -- Brand Love -- using digital marketing for brands with a strong brand purpose gene. Discerning consumers prefer strong brands and there’s data to prove it.

Jeff Fromm
President FUTURECAST
10:40am
- 11:10am
Networking Coffee Break

11:10am
- 11:55am

THE MOVING TARGET: (RE)BUILDING AUDIENCES IN REAL TIME

Today’s consumer is a moving target - they lead multifaceted lives, making it imperative that marketers reach them wherever they are in their day. While traditional persona-based targeting used to be the go-to approach, microtargeting is now the key to reaching an audience, and unlocking countless others. Weleda, a natural beauty care provider, has worked to demystify the process for building a multi-dimensional target in a digital world: the keys to success for growing your brand with the right message AND right influence working in harmony as a powerful framework for success.

Lance Porigow
Chief Marketing Officer The Shipyard
Dave Grzelak
Chief Strategy Officer The Shipyard
11:55am
- 12:40pm

HOW DIXIE BRANDS NAVIGATES MARKETING CHALLENGES IN THE MARIJUANA INDUSTRY

For businesses in the cannabis industry, the list of marketing challenges to overcome in order to raise awareness, drive sales, and build loyalty is very long. Hear from Andrew Floor, Vice President, Marketing how Dixie Brands is managing through these challenges.

Andrew Floor
Vice President, Marketing Dixie Brands
12:40pm
- 1:40pm
Luncheon

1:40pm
- 2:25pm

CONTENT CREATION WITH AI IN 2020

In 2020, brands will have more and more tools, not toys, powered by artificially intelligent systems. Can brands harness these tools in the content creation process to create more quickly, effectively and originally? Joe Corr, Executive Creative Technology Director at CPB, will review what AI can and can’t do now and in the year to come by looking at current technology that is curating, creating and consuming content. Get under the hood with the head of creative technology at CPB, and see different experiments and outcomes of the best AI tools available.

Joe Corr
Executive Creative Technology Director CPB
2:25pm
- 3:15pm

THE FIVE GOTCHA'S OF A UNIFIED MEASUREMENT STRATEGY

When your numbers don’t add up, your Excel report takes 10 minutes to open or you struggle to find insights, it can be tempting to hastily invest in unified measurement, however not all unified measurement strategies are created equal. In this session, Amanda Gessert, Senior Director, Data Visualization and Measurement, at Merkle, will walk through the five common “gotchas” you should avoid when investing in a unified measurement. 

Amanda Gessert
Senior Director, Data Visualization and Measurement Merkle

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.