How Brands Are Driving Better Outcomes and Reducing Emissions With Attention Metrics

As sustainability and brand responsibility become increasingly important to consumers, advertisers are taking meaningful steps to reduce their carbon footprints. In this session, Adelaide CEO Marc Guldimann will explore how attention metrics offer an opportunity to drive better business and environmental outcomes by encouraging advertisers to buy fewer, higher-quality impressions through cleaner pipes.

Adelaide will share results comparing emissions generated by digital media optimized using attention data versus media optimized with traditional metrics and discuss the implications of this research for all stakeholders in the ecosystem. 

when

Start: Thursday, December 1, 2022 at 3:00pm

End: Thursday, December 1, 2022 at 4:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Webinar Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember N/A


Speaker(s)

Marc Guldimann
CEO, Adelaide