Turbocharging Sales Through Gender-Equal Advertising Strategies | Webinars | Events & Webinars | ANA

Turbocharging Sales Through Gender-Equal Advertising Strategies

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In an era of evolving consumer dynamics, gender equality in advertising is a game-changer for sustainable growth.

Join us for an exclusive webinar unveiling groundbreaking insights from the 2024 GEMLift study, revealing key trends across gender, race, ethnicity, and generations. Discover how women's significant control over personal wealth and household spending demands tailored marketing strategies. Explore the influential role of ethnic consumer influence and the trillion-dollar purchasing power within Hispanic, African American, and Asian American Pacific Islander communities. Dive into the disruptive force of Generation Z, shaping consumer norms with their progressive views on gender and sexuality.

Learn about the correlation between high GEM® scores and increased sales lift, with actionable recommendations for embedding GEM® creative best practices in your marketing efforts to resonate with consumers across genders, races/ethnicities, languages AND generations.

Don't miss this opportunity to revolutionize your advertising strategy and drive tangible business outcomes.

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Start: Wednesday, May 22, 2024 at 1:00pm

End: Wednesday, May 22, 2024 at 1:30pm



Latha Sarathy
Chief Research Officer
ANA and SeeHer

Erika Digirolamo
Director, Global Solutions Delivery, NAM Media, & Analytics