Marketing Maestros Archive

January 2018

• A Conversation with the Agency Veteran Who Is Leading Land O’Lakes to Record Growth

  Posted: Jan 22, 2018 10:00am ET BY Ryan Dinger

  Tim Scott, CMO of Land O’Lakes, opens up about overcoming challenges, keeping a venerable brand fresh, and his brand lives its purpose.

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• A Recipe for Innovation: The Key Ingredient Is Culture

  Posted: Jan 19, 2018 10:00am ET BY Barbara Martin Coppola

  At Grubhub, the key to staying innovative is in its culture.

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• Gal Gadot Receives Second #SeeHer Award

  Posted: Jan 16, 2018 10:00am ET BY Urey Onuoha

  At the 2018 Critics’ Choice Award, actress Gal Gadot won the second annual #SeeHer award for her work promoting gender equality.

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• The Keys to Agile Marketing

  Posted: Jan 11, 2018 11:30am ET BY Kieran Hannon

  Kieran Hannon shares how Belkin's marketing organization has changed in his time as CMO, increasing the focus on customer centricity while remaining nimble and innovative.

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• A Q&A with the Former Accountant Who Launched a Global Brand and Turned an Industry on its Head

  Posted: Jan 9, 2018 2:00pm ET BY Ryan Dinger

  Sarah Kauss, founder and CEO of S'well, shares her secret to success and her thoughts on what brands need to do to be successful.

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• Expect In-House Agency Trend to Continue

  Posted: Jan 4, 2018 1:00pm ET BY Bill Duggan

  ANA's Bill Duggan looks at the growth of in-house agencies in the advertising industry.

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