Brand Innovation/Data & Technology: Global CMO Growth Council Working Group at CES, in partnership with CBS Interactive

This event is over.


THE CONVERGENCE OF FUTURE-FOCSED TECHNOLOGY AND INNOVATION

Connect with the leaders who matter in marketing and beyond, in a forum unrivaled in its scale and scope for world-changing innovation on January 9, 2020 at CES in Las Vegas.


<< NOTE: THIS EVENT IS OPEN TO CMOs OR HEADS OF MARKETING AT CLIENT-SIDE ORGANIZATIONS ONLY. >>
CMO image for CES page

EXECUTIVE UPDATE

ANA and Cannes Lions Council will share council progress and vision for 2020

GLOBAL ACTIVATION

Review/ratify international Growth Council activation and leadership roadmap to effect change in the US and extend to Europe and APAC.

  • Leadership framework
  • Regional events
  • Regional objectives

LEADERSHIP TO ACTION

Data and Technology driving Brand Innovation & Creativity

  • First data & tech leadership platform
  • Global Center for Brand Innovation and Creativity
  • World’s first universal measure for brand value

CMOs from US, APAC, MENA and Europe will address:

  • Align data & tech with business
  • Enterprise-wide brand innovation
  • Common methods for measuring brand value
  • Region-specific priorities

2020 PLAN

Review objectives for Cannes 2020

 

1,200 CMOs. 4 Priorities. 1 Goal.

Business Growth



Agenda