Brand Innovation/Data & Technology: Global CMO Growth Council Working Group at CES, in partnership with CBS Interactive
This event is over.
THE CONVERGENCE OF FUTURE-FOCSED TECHNOLOGY AND INNOVATION
Connect with the leaders who matter in marketing and beyond, in a forum unrivaled in its scale and scope for world-changing innovation on January 9, 2020 at CES in Las Vegas.
<< NOTE: THIS EVENT IS OPEN TO CMOs OR HEADS OF MARKETING AT CLIENT-SIDE ORGANIZATIONS ONLY. >>
EXECUTIVE UPDATE
ANA and Cannes Lions Council will share council progress and vision for 2020
GLOBAL ACTIVATION
Review/ratify international Growth Council activation and leadership roadmap to effect change in the US and extend to Europe and APAC.
- Leadership framework
- Regional events
- Regional objectives
LEADERSHIP TO ACTION
Data and Technology driving Brand Innovation & Creativity
- First data & tech leadership platform
- Global Center for Brand Innovation and Creativity
- World’s first universal measure for brand value
CMOs from US, APAC, MENA and Europe will address:
- Align data & tech with business
- Enterprise-wide brand innovation
- Common methods for measuring brand value
- Region-specific priorities
2020 PLAN
Review objectives for Cannes 2020