2019 ANA Masters of Marketing Week

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Find all available videos and presentations in the Agenda below

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Agenda

TIME EVENT DETAILS LOCATION
Wednesday, October 2, 2019
12:00pm
- 8:00pm
Registration Open

Gatlin 1 Reg.
12:00pm
- 4:30pm
Welcome Refreshments  

Gatlin Foyer
1:00pm
- 5:00pm
Tournaments (Sponsored by TripleLift)

Golf Tournament (In Partnership with LPGA)

Golf Course Clubhouse

Tennis Tournament (In Partnership with WTA)

The Tennis Tournament is currently at capacity, please email Meghan Salome at msalome@ana.net to be placed on the waitlist.

Tennis Courts
2:00pm
- 4:00pm

LPGA Golf Clinic with LPGA Teachers

The LPGA will be offering a free golf clinic for players of all skill levels who would like to participate but do not wish to play in the tournament. All conference attendees are welcome to attend. You do not need to bring or rent clubs to join us. Limit 25 participants.

The golf clinic is currently at capacity, please email David Buzby at dbuzby@ana.net to be placed on the waitlist.

Shingle Creek Golf Club Driving Range
3:00pm
- 3:50pm
Conference Kickoff Sessions (choice of 2 – seating is limited)

See specific sessions

Session 1 – IT'S ABOUT TIME

Connecting with the consumer has never been more challenging for modern brands. Consumers are faced with endless content options and choices in media and entertainment, which means that the new currency of engagement is our time and attention. In this session, you will hear original consumer research on the drivers and motivators for how people tune in to content and platforms, their sentiment on advertising, and how brands and marketers can tap into new consumption patterns – like binge watching – to make their message stand out. 

Jill Siegel
AVP, Business Intelligence Xandr
Gatlin B

Session 2 - PART 1 – NEW MARKETING REALITIES: THE INTERSECTION OF TECHNOLOGY AND CULTURE

Advertising has entered new frontiers in creativity as agencies and marketers are creating and extending brand experiences that are penetrating  culture in new ways. Hear from Wieden + Kennedy, the leading independent agency dedicated to making work that influences culture to dramatically build business value. W+K is an industry leader with a growing body of groundbreaking advertising for inspiring and inspired clients including Airbnb, Bud Light, Coca-Cola, Disney, Fisher Price, Ford, KFC, McDonald’s, Mondelez, Nike, P&G, Samsung, and many more. At W+K everyone and everything is driven by creativity as a core mission to build strong and provocative relationships between good companies and their customers. Learn what it takes to build a creative culture to do work that impacts culture in exciting, compelling, and powerful ways. 

Symposium Format

Note: There will be two separate sessions, the first hour will not be repeated. Attendees are welcome to attend part one, part 2, or both.

Moderator: Paul Kurnit
Professor Pace University
Keynote Speaker: Neal Arthur
Managing Director Wieden + Kennedy
Gatlin A-3/A-4
4:00pm
- 4:50pm
Repeat of Kickoff Sessions (choice of 2 – seating is limited)

See specific sessions

Repeat Session 1 – IT'S ABOUT TIME

Connecting with the consumer has never been more challenging for modern brands. Consumers are faced with endless content options and choices in media and entertainment, which means that the new currency of engagement is our time and attention. In this session, you will hear original consumer research on the drivers and motivators for how people tune in to content and platforms, their sentiment on advertising, and how brands and marketers can tap into new consumption patterns – like binge watching – to make their message stand out. 

Jill Siegel
AVP, Business Intelligence Xandr
Gatlin B

Session 2 - Part 2 - NEW MARKETING REALITIES: THE INTERSECTION OF TECHNOLOGY AND CULTURE

Advertising has entered new frontiers in creativity as agencies and marketers are creating and extending brand experiences that are penetrating  culture in new ways. New media and technology are enabling entirely new ways to communicate and connect with consumers. Augmented Reality, Virtual Reality, Artificial Intelligence, Data Driven 1:1 Messaging, and Machine Learning are extending new ways to deliver deeper brand engagements with audiences. We are past the point of tech being a novelty as technology is extending seamless cultural participation for consumers. Hear from a panel of culture and technology experts who will present new research on culture and the concept of culture muscle, the use of technology to unlock human emotion for advertising solutions, the new pervasiveness of Artificial Intelligence in every facet of advertising enterprise, and the advent of technology as a driver for innovative and breakthrough new dimensions in advertising agencies.


Symposium Format

Note: There will be two separate sessions, the first hour will not be repeated. Attendees are welcome to attend part one, part 2, or both.

Hour two – Panel Presentations and Discussion

Moderator: Paul Kurnit
Professor Pace University
Panelist: Husani Oakley
Executive Vice President, Director of Technology and Innovation Deutsch NY
Panelist: Neal Arthur
Managing Director Wieden + Kennedy
Panelist: Carole Irgang
Executive Partner IBM iX
Panelist: Kai D. Wright
Lecturer Columbia University
Panelist: Lee-Ann Finlay
Managing Director, North America Acceleration, A Wunderman Thompson Company
Gatlin A-3/A-4
6:00pm
- 7:30pm
Opening Welcome Reception  

Gatlin Terrace
7:30pm
- 10:00pm
Dinner  

Join A+E Networks for opening night dinner where you’ll be treated to a special performance by OneRepublic courtesy of Westwood One. This past spring, the Grammy nominated band released “Start Again ft. Logic,” a song featured on the soundtrack for the Netflix drama 13 Reasons and “Connection” which was part of FCA’s Summer of Jeep campaign. OneRepublic’s current single, “Rescue Me,” is climbing the pop charts now.

OneRepublic
Sebastian Ballroom
10:00pm
- 11:00pm
Post Reception  

Sebastian Foyer
Thursday, October 3, 2019
7:00am
- 8:00am
Breakfast  

From Interruption to Inspiration: Why Ads Stand Out When They Fit In

The best ads do more than help customers decide what to buy. They help customers decide who to be. As our industry focuses on intent and the bottom of the funnel, we’re forgetting about the magic of deciding. Inspired ads can help people turn their dreams into decisions. Join Pinterest's Jon Kaplan to learn how the most effective ads don’t interrupt—they inspire.  

Jon Kaplan
Global Head of Partnerships Pinterest
Sebastian Ballroom
8:00am
- 8:30am

OPENING REMARKS

Bob Liodice
CEO ANA
View Video and Presentation
Gatlin C/D
8:30am
- 9:50am
General Sessions

Gatlin C/D
8:30am
- 9:05am

TARGET GETS TO THE BEST VERSION OF ITSELF

After a tough 2016, Target leaders recommitted to the iconic brand’s strengths. In this session, learn how a laser-like focus on consumers; investments in stores, technology, and private label brands; and fresh approaches to marketing have made Target one of retail’s big winners.

Rick Gomez
Executive Vice President and Chief Marketing and Digital Officer Target Corp.
View Event Recap
Gatlin C/D
9:15am
- 9:50am

A PEEK BEHIND THE CURTAIN AT DISNEY

Across many touchpoints, Disney Parks, Experiences, and Products brings the magic of Disney into the daily lives of families and fans around the world. In this session, learn how Disney continues to innovate to deliver industry-disrupting, immersive experiences that leverage the legacy of the Disney brand and create emotional connections with audiences. Also, hear how key constituencies, cultural considerations, and marketing pillars inform the creative and commercial decisions made by Disney Parks, Experiences, and Products.

Jill Estorino
Executive Vice President, Global Marketing and Sales Disney Parks, Experiences and Products
View Event Recap and Related Materials
Gatlin C/D
9:50am
- 10:20am
Networking Coffee Break (Sponsored by Disney Advertising Sales)

Gatlin Foyer
10:20am
- 12:15pm
General Sessions Continue

Gatlin C/D
10:20am
- 10:55am

THE REAWAKENING OF CHIPOTLE

Since its founding in 1993, Chipotle had essentially created the “fast casual” restaurant category by serving responsibly sourced, classically cooked, real food without artificial flavors, colors, or preservatives. However, around 2015, the brand began to lose its relevance and allowed others to usurp its leadership position in fast casual. In 2018, Chipotle set out to be more visible, more distinctive, and more culturally relevant. In this session, learn how Chipotle’s new marketing team is driving its new mission: to reinvigorate sales, celebrate what is special about Chipotle, be more innovative, and elevate the company into a purpose-driven lifestyle brand.

Chris Brandt
CMO Chipotle
View Event Recap and Related Materials
Gatlin C/D
10:55am
- 11:30am

TRANSFORMING EXPERIENCES TO TRANSFORM CUSTOMER RELATIONSHIPS

In today’s highly-competitive market, the experiences brands create are a major competitive differentiator. By creating more intelligent and unique touchpoints, brands can drive more meaningful connections with customers. This subsequently increases customer loyalty and turns them into customers for life. As the Global CMO of SAP, Alicia is leading SAP on its journey to be the ‘Experience Management’ (XM) leader. In this session, she will uncover the importance of XM in today’s experience-obsessed economy, as well as how other companies can implement XM approaches to enhance the experiences they deliver every day. Alicia will also highlight how brands can infuse emotion into experiences – not only with customers, but with employees, brands and products to create truly personalized experiences.

Alicia Tillman
Chief Marketing Officer SAP
View Event Recap and Related Materials
Gatlin C/D
11:30am
- 12:10pm

THE POWER OF LOVE AT DUNKIN’

The love affair between Dunkin’ and its guests goes back 70 years, with the brand’s signature coffee, donuts, and breakfast sandwiches a key part of daily life for millions. But as Dunkin’ aimed to establish itself as the premier beverage-led, on-the-go company, it was time to take the relationship to the next level. Since 2017, Dunkin’ U.S. CMO Tony Weisman has led the company’s marketing strategy through one of the most exciting and important periods in its history, culminating in a rebranding that included new packaging, new restaurant designs, and even a new name. In this session, learn how Dunkin’ leveraged the passion of fans, finding new ways to celebrate and elevate it, and understanding the risks of not recognizing and responding to what drives their love. He will also share some of Dunkin’s lessons learned in turning brand love into greater customer action.

Tony Weisman
CMO Dunkin’ U.S.
View Event Recap
Gatlin C/D
12:15pm
- 2:00pm
Lunch  

Solving for Contradictions to Deliver Growth that Matters

Delivering growth for your business has always been about delivering what matters to consumers.  However, to deliver exponential growth, marketers must resolve contradictions brought about by today’s disruptions.  Join Kirk Perry to hear how marketing can champion your organization through today’s disruption to deliver exponential growth.

Kirk Perry
President, Global Client & Agency Solutions Google
View Presentation
Sebastian Ballroom
2:00pm
- 3:30pm
Ongoing Networking Coffee Break (Sponsored by Disney Advertising Sales)

Gatlin Foyer
2:00pm
- 2:15pm

2019 CLASS OF RISING MARKETING STARS

Once again, the ANA will present Rising Marketing Star Awards to four of the best and brightest young marketers from member companies. Nominated by a senior executive in their marketing organization, these individuals, all 30 years old or younger, have shown competence, aptitude, leadership, and professionalism in the field of marketing.

Gatlin C/D
2:15pm
- 2:50pm

CREATIVITY THAT BUILDS CONNECTIONS AND DRIVES GROWTH

Learn how true creativity can build a unique emotional connection with the consumer and create sustainable change in behavior over the long term. By using marketing as the catalyst for explosive business growth, marketers can drive a brand forward with an authenticity that stirs desire.

Andrea Brimmer
Chief Marketing and Public Relations Officer Ally
View Event Recap and Related Materials
Gatlin C/D
2:50pm
- 3:30pm

THINKING SMALL ISN’T SMALL AT ALL

After 20 years of aggressive price promotion and inconsistent messaging, one-time market leader Pearle Vision found itself struggling in the highly competitive optical retail landscape. Competitive pressure exacerbated an already pressing need to move away from aggressive discounting and identify a pathway forward for the brand, not only to drive market share growth but, as franchise-driven brand, to accelerate growth of their North American footprint. This session will explore the journey that led Pearle Vision back to prominence and the role a small emotional insight played in its resurgence as one North America’s premier franchise and health care services brands.

Doug Zarkin
Vice President and Chief Marketing Officer Pearle Vision - Luxottica
View Event Recap and Related Materials
3:30pm General Session Adjournment

Gatlin C/D
5:30pm
- 6:30pm
ANA CEO Business Meeting – for Client Side Marketer Members Only  

Butler/Butler Balcony
6:30pm
- 7:30pm
Reception For All (Sponsored by Ampersand)

Gatlin Terrace
7:30pm
- 10:00pm
Dinner and Entertainment (Sponsored by iHeartMedia)

Join ANA Audio Partner, iHeartMedia for a dinner where you will enjoy great conversations and especially a not-to-be missed performance by multi-platinum iconic rock band, BUSH.  With a discography that includes such monumental rock albums as 1994’s 6x platinum-selling SIXTEEN STONE, ‘96’s triple-platinum-selling RAZORBLADE SUITCASE and ‘99’s platinum-selling THE SCIENCE OF THINGS, BUSH has sold close to 20 million records in the U.S. and Canada alone.   The band is currently working on the follow-up to 2017’s Black And White Rainbows, which People magazine hailed as “a triumphant return.”

BUSH
Sebastian Ballroom
10:00pm
- 11:00pm
Post Reception  

Good Night and Good Vibes Post Reception

Keep the evening going with after dinner cocktails and lite bites. Join TVSquared as you close out the day with a nightcap or get ready for the official late night after party.

Sebastian Foyer
11:00pm
- 11:59pm
Late Night Reception  

Light Up the Night with DJ Irie

Join Extreme Reach at Light Up the Night with DJ Irie for a fun filled after-hours party from 11 pm – 1 am with Miami-based sensation, DJ Irie. The official DJ to both Jamie Foxx and NBA World Champions, the Miami Heat, has an incredible night in store for all. *Space is limited.

A Land Remembered
Friday, October 4, 2019
7:00am
- 8:00am
Breakfast  

An Indispensable Channel to Drive Action

As the customer journey becomes more complex, the way brands generate and nurture relationships are also changing. Although marketers have more tools and channels than ever, conversion still remains one of the top challenges. The technologies and innovations driving mail’s new journey opens more opportunity to convert by leveraging digital intelligence into powerful touchpoints that drive meaningful action. This session unfolds the strategic imperatives that are crucial to understanding the dynamic power of mail that makes it an indispensable channel in today's omnichannel world.

Steve Monteith
Vice President, Marketing United States Postal Service
Sebastian Ballroom
8:00am
- 12:25pm
Choice of Main Stage or Second Stage (8am-12:25pm)

8:00am
- 8:15am

OPENING REMARKS

Main Stage - Gatlin C/D and Second Stage - Gatlin B
8:15am
- 8:50am

THE REINVENTION OF BRAND BUILDING

Reinventing brand building to drive market growth and shareholder value creation requires constructive disruption. In this session, learn about the priorities P&G has established as a company: reinventing media from mass blasting to mass reach with 1-to-1 precision using data, analytics, and digital technology; reinventing advertising from mass clutter to reimagining creativity for a superior consumer experience; reinventing brands from being all about themselves to being a force for good and a force for growth; and reinventing brand builders from outsourcing work as project managers to becoming brand entrepreneurs with our hands on the keyboard.

Marc Pritchard
Chief Brand Officer, The Procter & Gamble Company Chair, ANA Board of Directors
View Event Recap and Related Materials
Main Stage - Gatlin C/D

YOU’LL SHOOT YOUR EYE OUT AND OTHER WARNINGS TO IGNORE

ANA’s Second Stage kicks off with six “alternative” sessions featuring speakers who will discuss what's new, what's next, and what matters most in marketing today. First up is Dana Anderson, chief transformation officer at MediaLink, who will explore the benefits of letting go of control. Her foremost goal is to encourage all of us to act like rebels and break rules. Why? Because doing so will lead to better ideas, happier teams, and more successful business outcomes. Ms. Anderson will also reveal why control is for beginners, how rebels can change the world, and what all this has to do with growth. 

Dana Anderson
Chief Transformation Officer MediaLink
View Event Recap and Related Materials
Second Stage - Gatlin B
8:50am
- 9:25am

HOW HUMANIZING A BRAND CAN CHANGE THE GAME

What side of history do you want to be on? It’s time marketers stop playing by the rules of traditional marketing. If we want to build brands for the future, then we need to go beyond seeing people as only consumers of our products. Simply put, we need to put people first. In this session, learn how the largest brewer in the world is changing everything with one mission: to place people at the center of everything they do.

Marcel Marcondes
U.S. Chief Marketing Officer Anheuser-Busch
View Event Recap and Related Materials
Main Stage - Gatlin C/D

STATE OF MEDIA 2020 – TRENDS TO WATCH

The Hershey Co. has been bringing “goodness to the world” for over a century through its portfolio of iconic brands. As head of media and communications planning, Charlie Chappell is charged with transforming Hershey's approach to media as consumers change their media consumption habits. In this session, he will address the key media trends to watch as we approach 2020. Those will include OTT, retailers as media companies, audio, transparency, and building trust in the new media ecosystem.

Charlie Chappell (@charliechappell)
Head, Integrated Media and Communications Planning The Hershey Company
View Event Recap and Related Materials
Second Stage - Gatlin B
9:25am
- 10:05am

DRIVING BUSINESS RESULTS THROUGH THE POWER OF MUSIC

Co-marketing campaigns with the music industry, including with major labels and individual artists, as well as with music channels such as Apple Music and SiriusXM, have helped Fiat Chrysler Automotive build enduring automotive brands. In this session, learn how these innovative campaigns have fueled business results through increased sales, digital growth, website traffic, and consumer social reach and engagement.

Olivier Francois
Chief Marketing Officer Fiat Chrysler Automotive
View Event Recap
Main Stage - Gatlin C/D
9:25am
- 10:00am

REMAINING RELEVANT IN TRANSFORMATIONAL TIMES

The future does not fit into the containers of the past. We need to “twist into new shapes” by rethinking ourselves, our companies, and our marketing for the transformational times we are living in. Through 40 years of global learning and wisdom, Rishad Tobaccowala will share why it’s critical to get people to see, think, and feel differently.

Rishad Tobaccowala (@rishad)
Chief Growth Officer Publicis Groupe
View Event Recap and Related Materials
Second Stage - Gatlin B
10:05am
- 10:35am
Networking Coffee Break (Sponsored by Cadent)

Gatlin Foyer
10:35am
- 11:00am

2019 CLASS OF ANA GENIUS AWARD WINNERS

Who are the industry’s true data masters? We will present the 2019 winners of the ANA Genius Awards, presented by Neustar recognizing leading brand marketers for their outstanding achievements in data and analytics.

Bob Liodice
CEO ANA
Alex LePage
Head of Product Marketing, Marketing Solutions Neustar
Main Stage - Gatlin C/D
11:00am
- 12:45pm
Choice of Main Stage or Second Stage Continues (11:00am-12:45pm)

11:00am
- 11:35am

DEATH TO DOMESTICATION

In this session, learn how the use of tension helped Buffalo Wild Wings grab attention and rejuvenate the brand. At the heart of its message, sports lovers are encouraged to get away from their cubicles, smartphones, and man caves and head to the nearest Buffalo Wild Wings — just as their “fancestors” did.

Seth Freeman
Chief Marketing Officer Buffalo Wild Wings
Kristen Cavallo
Chief Executive Officer The Martin Agency
View Video
Main Stage - Gatlin C/D

BUILT TO SUCK

According to master provocateur Joseph Jaffe, the corporate era is rapidly coming to an end. The biggest reason? The central operating system that powers the corporation, namely size, will be its downfall. Size is no longer a growth enabler; it’s a growth inhibitor. To respond, corporations must figure out how to “embrace their heresy” and deliver on four key pillars: Digital Disruption, Talent Resurrection, Customer Obsession, and Corporate Citizenship. Is there hope for the corporation? Can brands be saved? Where does marketing fit into all of this? Mr. Jaffe has the answers.

Joseph Jaffe (@jaffejuice)
Admiral, Co-Founder HMS Beagle
View Event Recap and Related Materials
Second Stage - Gatlin B
11:35am
- 12:10pm

HOW BRAND IS HELPING ONE COMPANY’S TRANSFORMATION

In 2018, a decade after the financial crisis, Bank of America had one of its best years ever, with strong recognition for customer service in every category, the highest levels of customer satisfaction, and record financial results.

How has the company evolved, strengthened, and unified its business and brand? By reinvigorating all aspects of the brand strategy, simplifying brand architecture, articulating what the bank stands for, applying insights, and focusing on what clients across the globe care about. Under the leadership of CMO Meredith Verdone, these efforts have come to life though a compelling, modern marketing campaign.

In this session, she will share the story of how Bank of America reshaped its brand and how the brand has become an accelerant for growth.

Meredith Verdone
Chief Marketing Officer Bank of America
Main Stage - Gatlin C/D

EXPECT THE UNEXPECTED

As Ford’s futurist for more than a decade, Sheryl Connelly is responsible for identifying global trends and exploring potential implications. Her insights on the future inform design, product development, and corporate strategy. In this session, she will discuss how organizations can identify and track trends and prepare for the unknown.

Sheryl Connelly
Manager, Global Consumer Trends and Futuring Ford Motor Company
View Event Recap and Related Materials
Second Stage - Gatlin B
12:10pm
- 12:45pm

THE CURRENT STATE OF CONSUMER BEHAVIOR

As the rate of consumer behavior accelerates, brands must stay one step ahead to get their message across. In this presentation, learn about the current state of marketing and the opportunities in front of brands to adapt and react as marketing matures alongside social media.

Gary Vaynerchuk
Chairman VaynerX
View Event Recap and Related Materials
Main Stage - Gatlin C/D

0 TO 60 IN TWO YEARS

Is it possible to build a soup-to-nuts in-house agency in just two years? What about one that wins Cannes Lions, fundamentally transforms the company, and earns honors as Ad Age's “In-House Agency of the Year”? Leland Maschmeyer, chief creative officer, will share how Chobani did just that.

Leland Maschmeyer (@leemaschmeyer)
Chief Creative Officer Chobani
View Event Recap and Related Materials
Second Stage - Gatlin B
12:45pm
- 2:00pm
Lunch  

The Making of a Business Model: How to Build a Truly Seamless Experience for Customers

Businesses are under immense pressure to be more and more efficient given the constant rise of new, disruptive business models. For the majority of businesses, it’s nearly impossible to overhaul existing business processes in order to adapt to new ways of working – especially when the industry is changing so rapidly. On top of this is the added challenge for businesses of having to meet and anticipate different consumer needs. How do you create a business model that creates a seamless experience for the consumer? How do brands fight for loyalty in a world with so many choices? And how do they do so without alienating distributed partners on a local level? In this session, Michelle Morris, VP, Global Marketing Solutions at Facebook and Andy Arnold, Chief Client Officer at Ansira, will share case studies and Forrester research that looks at the changing business model and where brands are seeing increased ROI in a digital world.

Michelle Morris
Vice President, Global Marketing Solutions, U.S. Facebook
Andy Arnold
Chief Client Officer Ansira
Sebastian Ballroom
2:00pm
- 3:45pm
Ongoing Networking Coffee Break (Sponsored by Cadent)

Gatlin Foyer
2:10pm
- 3:45pm
General Sessions Continue

Gatlin C/D
2:10pm
- 2:45pm

WOW, NO COW: BRINGING OATLY TO THE U.S.

At the beginning of 2018, very few people in the U.S. had ever heard of oatmilk or really thought about putting those two words together to describe something to put in their coffee or pour on their cereal. Fast forward to the fall of 2018, when the international press encouraged its readers to #PrayForBrooklyn in response to an article depicting oatmilk demand far outstripping supply and the impact it had on the people of Brooklyn. In this session, learn how the Swedish oatmilk brand made its way from early ’90s university research to irreverent sustainable food cult (the post-milk generation) to U.S. third-wave coffee standard, bucking best practices, norms, and market research along the way. Hear about the challenges of and solutions for the “Great Oatmilk Shortage of 2018” and what’s next for Oatly in the U.S.

Mike Messersmith
General Manager Oatly
View Event Recap and Related Materials
Main Stage - Gatlin C/D
2:50pm
- 3:25pm

HUMAN EXPERIENCES FUEL GROWTH

We don’t wake up as customers. We begin and end each day as humans. And yet our ever changing technologies make us feel less human. In this session, hear new research on the value of human experiences to fuel growth and practical examples that CMOs can take back to their organizations.

Amelia Dunlop
Chief Experience Officer Deloitte Digital
View Event Recap and Related Materials
Gatlin C/D
3:25pm General Session Adjournment

Gatlin C/D
6:30pm
- 7:30pm
Reception

Gatlin Terrace
7:30pm
- 9:30pm
POWER, PURPOSE AND PASSION: A FOOD + WINE CULINARY & WINE EXPERIENCE  

Join Meredith for their second annual FOOD & WINE experience, featuring a custom menu curated and prepared by celebrated Chef Angie Mar, the acclaimed chef behind the iconic West Village Beatrice Inn in Manhattan.  Mar was named one of Best New Chefs of 2017 by FOOD & WINE, and “Chef of the Year” by Thrillist. In 2016, The New York Times awarded the Beatrice Inn two laudatory stars, calling it “one of the most celebratory restaurants in the city” and “a place to go when you want to celebrate your life as an animal.” Her first book, “Butcher and Beast” (Clarkson Potter) debuts in October, 2019. Autographed copies will be available at the post party.  The dinner will also feature distinctive wine pairings selected by FOOD & WINE Executive Wine Editor Ray Isle. 

Angie Mar
Owner & Executive Chef The Beatrice Inn
Ray Isle
Executive Wine Editor Food & Wine
Sebastian Ballroom
9:30pm
- 10:30pm
Post Reception Silent Auction Cocktail Event  

Dinner will conclude with a performance by internationally acclaimed DJ Michelle Pesce, along with a silent auction and a charity poker event compliments of World Poker Tour. Proceeds will benefit the Jacques Pépin Foundation and José Andrés’s World Central Kitchen.

Michelle Pesce
DJ & Founder/CEO nona entertainment
Sebastian Ballroom
Saturday, October 5, 2019
7:30am
- 8:30am
Breakfast (Sponsored by Experian)

Advanced TV: How data driven brands are pushing the envelope on one to one advertising

Kevin Heindl
Director of Partner and Advertiser Solutions Experian
Brie Pinnow
Co-Founder Blinc Digital Group
Gatlin C/D
8:30am
- 11:10am
General Sessions

Gatlin C/D
8:30am
- 8:40am

OPENING REMARKS

Gatlin C/D
8:40am
- 9:15am

A GROWTH FORMULA THAT DISRUPTED AN INDUSTRY

Since its creation in 2013, Avocados From Mexico has become the most iconic brand in its category while doubling the volume of Mexican avocados in the U.S. in only six years. A CPG mentality, a unique approach to talent and corporate culture, and a laser-like focus on short- and long-term goals have taken the once small brand to unprecedented levels. The results: five successful Super Bowl campaigns and an off-the-chart consumption of 2.5 billion pounds of avocados in the U.S. alone. Learn how the desire to think differently has broken all the paradigms of one industry.

Alvaro Luque
President & Chief Executive Officer Avocados From Mexico
View Event Recap and Related Materials
Gatlin C/D
9:15am
- 9:50am

CREATING IMPACT IN A FAST-MOVING, SKEPTICAL YOUTH CULTURE LANDSCAPE

With more than 20 percent of high school students vaping today, youth smoking continues to be a national concern. In the face of challenges created by shifts in youth culture, an evolving tobacco industry, an emerging new youth epidemic, and a constantly evolving media landscape, how does truth remain relevant? Explore how Truth Initiative, the national public health organization behind the “truth” youth smoking prevention campaign, built brand relevance and authenticity with a young audience that is difficult to sway and even harder to convince to take action. Learn how the organization’s efforts are helping to combat this national crisis.

Eric Asche
Chief Marketing and Strategy Officer Truth Initiative
View Video and Presentation
Gatlin C/D
9:50am
- 10:25am

LEVERAGING CULTURE, CREATIVITY, AND COURAGE FOR TRANSFORMATION AND GROWTH

In 10 years, American Family Insurance has gone from a large regional player to the first purpose-led, customer-driven insurance brand. It’s a story shaped by courage, creativity, and creating a culture that places both customers and employees at the center of strategy. In this session, hear how marketing leadership has driven growth, transformation, and engagement.

Telisa Yancy
Chief Operating Officer American Family Insurance
View Video
Gatlin C/D
10:25am
- 11:00am

BUILDING A BRAND: WHEN TECH AND LIFESTYLE COLLIDE

Postmates is the pioneer of on-demand delivery in the U.S. and has spent the past six years focused on building a lifestyle brand while continuing to drive growth — a rare combo in Silicon Valley. In this session, hear how tackling the on-demand delivery problem in Los Angeles allowed Postmates to become the market share leader in L.A. and the Southwest and establish the brand as a verb in pop culture. Also, learn how the company became a household name by bridging creative brand strategy with word-of-mouth marketing and performance-driven growth.

Eric Edge
Senior Vice President Marketing & Communications Postmates Inc.
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Gatlin C/D
11:00am Conference Ends