Thursday, September 6, 2018
|
8:15am - 9:00am
|
Breakfast
|
|
9:00am - 9:10am
|
Opening Remarks
Why do headlines, global memes, and powerful movements ALL start on Twitter? Because Twitter is what’s happening in the world. It’s what people are talking about. And it’s the PEOPLE on the platform that makes Twitter unique. Brad Ramsey, Twitter VP of marketing, will discuss the value of the Twitter audience, and how connecting with this audience can have a powerful implications for your business.
-
Brad Ramsey
-
Vice President, Marketing
Twitter
|
|
9:10am - 9:55am
|
Creating Acts, Not Ads
If you’ve heard of “Mayochup” or #SaveLemonadeStands, then you know first hand what can happen when a brand activates and engages their audience by generating, or joining, relevant conversations. Hear from Michelle St. Jacques, SVP at Heinz Kraft, about the power of action, not ads, to create brand love - and how Twitter’s creative canvas enabled Heinz to activate a Twitter superpower - helping brands launch something new.
-
Michelle St. Jacques
-
Head of Global Branding and Capabilities
The Kraft Heinz Company
Christina Jenkins
Director, Global Business Marketing, North America
Twitter
View Event Recap
|
|
10:10am - 10:45am
|
Dell’s MarTech Vision: The Past, Present and Future
Join Dell’s VP of Digital Marketing, Nicolas Rodet, as he shares his view on the digital journey that large enterprises have taken over the last 20 years. Nicolas will share his thoughts on where customers are today and what gaps we need to fill to future proof our marketing in this era of technology, data and personalization.
-
Nicolas Rodet
-
Vice President, Digital Marketing
Dell
View Presentation
|
|
10:55am - 11:20am
|
Networking Coffee Break
|
|
11:20am - 11:55am
|
6 Sure-Fire Ways to Accelerate Growth
Today, it is harder than ever to get strong topline growth. And the reasons for this have nothing to do with digital or retail disruption.
There are six pervasive forces that consistently impede brand success and most of us are unaware that they are happening—or that they even exist. The good news is that once you address these factors, you can create exceptional revenue gains.
Leslie Zane, founder of Triggers® and foremost expert on unshackling the hidden growth locked inside brands, will reveal the six dynamics that inhibit sales across industries, along with foolproof counter-measures for increasing conversion cross every activation touchpoint.
-
Leslie Zane
-
President
Triggers
View Event Recap
|
|
12:10pm - 1:10pm
|
Luncheon
|
|
1:10pm - 1:45pm
|
A Splash Hit: Inside Brita’s Brand-Creator Collaborations
Recognizing the power of the next generation of talent, Clorox and Portal A made a major splash with the release of “Best Roommate Ever” and “New Year, New Me,” two premium creator/celebrity collaborations featuring NBA superstar Stephen Curry, and YouTube Creators King Bach and Rudy Mancuso, that took the internet by storm. Join David Kargas (Clorox) and Nate Houghteling (Portal A) as they reveal the secret recipe behind the collaborations that reached over 30 million viewers combined.
-
David Kargas
-
Director, Marketing Communication
Clorox
Nate Houghteling
Co-Founder and Executive Producer
Portal A
View Event Recap
|
|
1:55pm - 2:35pm
|
The Power of Purpose
In our digitally connected age, it’s a challenge for brands to cut through the noise with credibility. Add a heated political climate and explosive social movements like #TimesUp and #TakeAKnee, and it’s never been harder for brands to stand for something without taking a polarizing point of view. This session will showcase how brands can infuse a deeper sense of purpose into their company ethos and creative work, while tapping into issues and causes consumers care about.
-
Gina Ballenger
-
Brand Strategy, West Coast Lead
Twitter
View Event Recap
|
|