ANA Nonprofit Deep Dive: What makes COVID-19 donors so different?

This event is over.

We know the COVID-19 pandemic skyrocketed digital fundraising to new heights, but it is also clear that 2020 redefined who is giving to nonprofits. We analyzed the data from hundreds of thousands of donors across a variety of nonprofit industries to understand just what makes these donors different.

At this virtual half-day conference, our group of nonprofit experts will take a deep dive to share:

  1. What we learned about COVID-19 donors’ behavior and demographics
  2. How nonprofits communicated with this group                              
  3. Strategies and tactics to maintain a connection with these donors

Moderated by Max Bunch.


Agenda

  1. Introduction of Speakers

  2. What We Know
    1. Donor analysis
    2. Giving trends
    3. Anecdotal sharing from nonprofit presenters
  3. COVID-19 Donor Management Thus Far: Speakers share how they treated and managed COVID-19 donors over the past year
    1. Wins
    2. Losses
    3. Takeaways
    4. Results
  4. Going Forward
    1. Strategies and tactics to retain COVID-19 donors going forward
    2. Data best practices
    3. Creative and strategic recommendations

__________________________________________________________________________

Confirmed Speakers
:

Mike Deckon
Director, Marketing
Portland Rescue Mission

Lisa Notaro
Chief Development and Communications Officer
St. Mary's Food Bank

Rick Witt
Senior Vice President, Client Services
Wiland

Karen Woods
Territorial Director, Integrated Marketing
The Salvation Army, Eastern Territory


TIME EVENT DETAILS LOCATION
Thursday, June 17, 2021

Introduction of Speakers

Mike Deckon
Director, Marketing
Portland Rescue Mission

Lisa Notaro
Chief Development and Communications Officer
St. Mary’s Food Bank 

What We Know

  1. Donor analysis
  2. Giving trends
  3. Anecdotal sharing from nonprofit presenters

3. COVID-19 Donor Management Thus Far: Speakers share how they treated and managed COVID-19 donors over the past year

  1. Wins
  2. Losses
  3. Takeaways
  4. Results

Going Forward

  1. Strategies and tactics to retain COVID-19 donors going forward
  2. Data best practices
  3. Creative and strategic recommendations

View Video and Presentation

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.