Top Trends in Digital to Drive Growth in 2022, Presented by Pinterest

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Join us for this virtual event, presented by Pinterest, to hear from marketing thought leaders and industry experts exploring the emerging trends and technologies that will drive your digital strategies in 2022. Sessions will highlight key themes, consumer behaviors, the role of technology, and how marketers are applying the latest innovations to reach consumers in breakthrough ways.


Agenda

TIME EVENT DETAILS LOCATION
Tuesday, December 14, 2021
11:00am
- 11:03am
WELCOME REMARKS

Pamela Gross
Senior Manager, Committees & Conferences ANA
11:03am
- 11:22am

PINTEREST PREDICTS 2022: THE ART + SCIENCE OF TRENDSPOTTING

People use Pinterest to plan for the future. That means we know what’s next. In this session, Pinterest’s Talia Parnass and Jenna Landi will walk you through 35 predictions for the year ahead and the details behind how we landed our claims. But this isn’t your typical year-end trend report. It's a not-yet-trending report—A window into the future, from the platform where people go to plan it. This is Pinterest Predicts.

Talia Parnass (@tsp519)
Content Marketing Lead Pinterest
Jenna Landi (@jennalandi)
Head of Brand Insights Pinterest
View Video and Presentation
11:22am
- 11:56am

THE FUTURE OF THE ALWAYS-ON INFLUENCER IN 2022

In this session, Brandon Perlman, Founder and CEO of influencer marketing AOR Social Studies, will discuss how the influencer marketing landscape has evolved and share trends, predictions, and opportunities for 2022. Attendees will learn best practices, as well as tips and tricks on how to elevate influencer marketing out of the awareness game and toward lower-funnel KPIs.

Brandon Perlman
Founder and CEO Social Studies, Inc.
View Video and Presentation
11:56am
- 12:30pm

MARKETING ACROSS THE METAVERSE

The metaverse is the next frontier for online interaction. Companies like Facebook are positioning themselves to not only respond to the rise of the metaverse, but also to help shape it. Other companies, like Microsoft, Stageverse, and Ubisoft are also helping to define the future of the internet – and attracting a number of brands who also want to play in this space. In this session, R3 will look at the evolution of the metaverse, marketer case studies, how marketers can leverage opportunities across the metaverse value chain, and best practices.

Jason Velliquette (@OneJason)
EVP, Digital R3
View Video and Presentation
12:30pm
- 1:02pm

HOW BRANDS ARE USING EXPERIENCES TO DRIVE A FIRST-PARTY DATA STRATEGY

With the continuation of GDPR and the enhancement of CCPA, brands and marketers need to find new ways to compile data on customers and users. The best way? Gather it yourself. In this session, Daniel will share how leading brands like Budweiser, Dick’s Sporting Goods, and Nestlé are using data-driven experiences to build a complete customer profile while creating an enjoyable experience for the consumer.

Learn how AnyRoad works with brands to compile insights before, during, and after experiences; what type of data points experiential marketing offers that are otherwise hard to discern; and how brand experiences will add value in a post-GDPR world.

Daniel Yaffe (@Yaffetome)
Co-Founder and COO AnyRoad
View Video and Presentation
1:02pm
- 1:05pm
CLOSING REMARKS


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.