ANA/IEG Sponsorship & Event Marketing @ Consolidated Edison Co. of New York, Inc. (Members Only Conference)
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Today, more than ever, marketers are challenged with the need to innovate and improve the effectiveness of their sponsorships and event marketing programs. The ANA/IEG’s fourth-annual Members Only Conference will explore how marketers are elevating the role of sponsorships and event marketing within their overall mix. This complimentary, client-side marketers only event, hosted by Consolidated Edison Co. of New York, Inc., will feature senior marketers and sponsorship leaders discussing the strategy and activation behind their cutting-edge programs. You will also learn best practices on improving the performance of activations through expanded integration, leveraging greater utilization of digital tools for engagement and new perspectives around measurement.
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Agenda
8:15am 9:00am |
Breakfast General Session CAPITAL ONE MAXIMIZES REGIONAL SPONSORSHIPS THROUGH CENTRALIZED APPROACH John Neukom Jim Andrews NORWEGIAN CRUISE LINE ® AND THE ROCKETTES ® SAILING INTO A NON-TRADITIONAL PARTNERSHIP Maria Miller Chris Moseley HOW THE NFL CROSSES THE GOAL LINE WITH MARKETING PARTNERSHIPS Peter O’Reilly |
12:00pm 1:00pm |
Luncheon General Session Continued CON EDISON POWERS TOMORROW’S SCIENTISTS THROUGH SPONSORED EDUCATIONAL PROGRAMS Hilary Ayala AN INSIDE LOOK AT SAP’S PARTNERSHIP STRATEGY Chris Burton |
2:45pm |
Conference Adjournment |