Marketing to Millennials @ House of Blues (Members Only Conference)
This event is over.
Please click here to download the conference booklet.
Millennials are the largest living generation and the most coveted consumer group since the Baby Boom. Millennials are early adopters of technology and heavy users of online, social, and mobile media. Millennials also tend to have shorter attention spans and are in control of the content and marketing messages they receive. Hosted by House of Blues, this complimentary ANA members only conference will feature sessions from leading marketers and thought leaders who will share best practices and insights on reaching the elusive Millennials audience.
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Agenda
8:15am 9:00am |
Breakfast General Session LIVE NATION CONNECTS WITH MILLENNIALS - TODAY’S “DIGITAL GROUPIE” Kevin Chernett HYUNDAI REACHES MILLENNIALS THROUGH CONTENT CREATION David Matathia MISSOURI LOTTERY WINS WITH MILLENNIALS May Scheve Reardon |
12:00pm 1:00pm |
Lunch General Session Continued MICROSOFT INSPIRES AND REACHES MILLENNIALS THROUGH STORYTELLING Brent Poer MARKETING TO MILLENNIALS: TOP TRENDS AND WAYS TO REACH THIS ELUSIVE GROUP |
2:45pm |
Conference Adjournment |