ANA Nonprofit Federation: Tools and Tactics for Digital Marketing and Fundraising

This event is over.

Optimizing your organization’s digital footprint is imperative in today’s changing landscape. Competition is fierce and it is increasingly difficult to capture your supporters’ attention and deliver strong results. Learn from your peers, some practical techniques, and tactics of the different digital channels and how to integrate them with your big-picture strategies to reach and inspire your audience, spark engagement, and expand your giving opportunities.

CFRE – Continuing Education Credits Available
Attendees for this event can received up to 3.00 CFRE International continuing education points. Download the continuing education points tracker here.


Agenda

TIME EVENT DETAILS LOCATION
Thursday, June 9, 2022
11:00am
- 11:05am

OPENING AND HOUSEKEEPING REMARKS

Tom Fleming
Senior Vice President, Donor Acquisition Adstra
11:05am
- 11:47am

EVOLVING ACQUISITION TO TRANSFORM LIST GROWTH

The most successful nonprofit fundraisers have a few things in common, among them a commitment to sustainable, large-scale list-growth to consistently invite new supporters to join their mission, as well as dedication to pushing the envelope – living on the cutting edge to uncover the next big thing and realize every possible gain.

In this session, you’ll hear from Americares Senior Director, Direct Response, Trista Murphy, and MissionWired about how they pulled off both for the organization with the award-winning AdvantageAI digital data co-op. Designed as a way to diversify acquisition avenues while protecting budgets from the whims of social media platforms, AdvantageAI has transformed the way nonprofits like Americares think about growing their lists. It’s also reimagined how nonprofits are able to interact with their current supporters through powerful reactivation, sustainer upgrade models, and more to enter a new era of audience sophistication and precision.

Trista Murphy
Vice President, Direct Response and Integrated Marketing Americares
Maureen McNally
Chief Growth Officer MissionWired
View Event Recap and Related Materials
11:47am
- 12:32pm

THE ART OF CAMPAIGNS: CREATE YOUR OWN MOMENT

You don’t have to wait until GivingTuesday or year-end to make a fundraising splash. This session will look at how to creatively connect donors with your mission and increase the number of gifts you receive any time of the year. Learn how DAV turned some of its slower fundraising periods into campaigns that have become cornerstones of its digital program with a deeper dive into its Field of Flags and Heroes Giving Week. Get some helpful insights on how to create your own successful campaigns.

Dan Clasgens (@DanClasgens)
Director of Direct Marketing DAV (Disabled American Veterans)
Becca Luckett
Account Director CDR Fundraising Group
View Event Recap and Related Materials
12:32pm
- 12:50pm

BREAK

12:50pm
- 1:35pm

CTV, OTT, OLV AND YOU!

Understanding the new video landscape and how it can be most effective with creating awareness, as well as, driving donations.  This session will explore the definitions and uses of Connected TV, Over The Top, and Online Video, along with, use cases and measurement options.   Epsilon and Be The Match will discuss when and where they found the most success and when each video channel drove the most engagement for Be The Match’s marketing efforts.

Jeff Cosgrove (@epsilonmktg)
Principal Data Sales Epsilon
Ryan Peña (@iRyanPena)
National Marketing Manager Be The Match/National Marrow Donor Program
View Video and Presentation
1:35pm
- 1:45pm

WRAP-UP: DIGITAL ROUND-UP

Tom Fleming
Senior Vice President, Donor Acquisition Adstra

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.